Under pressure, sellers don’t rise to the level of your expectations, they fall to the level of their habits
Today’s B2B buying process has become more and more complex with, in many cases, up to 10 stakeholders involved in the decision.
We’ve evaluated over 5,000 seller/buyer interactions over the past decade and have determined there are six major impact “moments” that take place every time a seller interacts with a buyer, regardless of where they are in the buyer journey.
The problem? Sellers don’t know these moments even exist, let alone how to intentionally navigate them with communication precision that drives action.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
You’ve invested significant resources into sales enablement tools and tech
You’ve likely even committed to a sales “methodology” or process (of which most sellers rarely follow) but as it turns out, these aren’t the reasons salespeople get stuck and buyers return to status quo.
The #1 reason? How they actually communicate.
We’ve studied the neuroscience and behavioral psychology of decision-making for the past two decades.
As it turns out, there are very specific areas of the brain that activate when trust is present and yet again other areas that become active during change resistance and conversely, an urgency to take action.
What if your salespeople not only understood these areas, but were equipped with the communication habits to unlock these areas of the brain in each and every customer conversation?
neuroselling®
Welcome To NeuroSelling®
NeuroSelling® is our flagship end-to-end sales training program designed to drive revenue, increase sales performance, and ensure an ROI for our clients.
NeuroSelling® broken into a three phase program:
“Map the Mind. Master the Moment. Move the Buyer.”
Phase 1:
Decode The Mind Of Your Customer
Through in-depth customer interviews and buyer psychology analysis, we uncover how your prospects experience their day, make decisions, and define success.
We translate that insight into visual storyboards that show your sales team how to walk in their customer’s shoes—and how to use those insights to open up radically better discovery conversations.
Phase 2:
Rewire Your Sales Team
Now that we’ve decoded your buyer’s brain, it’s time to train your team to align with it. In this phase, we teach the science of decision-making—how the biology, psychology, and physiology of the brain shape every buying conversation.
Then, we bridge insight to action. Using the custom storyboards and message playbooks from Phase 1, we train your team to deliver conversations that resonate. This includes guided practice in the full NeuroSelling® six-step framework.
Phase 3:
Reinforce the Skills, Hardwire the Habit
We turn training into transformation through live coaching, peer feedback, and AI-powered simulation tools that ensure reps are practicing the right skills in the right way.
Our proprietary reinforcement plan builds confidence and consistency—so the new communication habits stick under pressure.
From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap via NeuroSelling®
Program Delivery Options
Our NeuroSelling® Program can be delivered based on your preference and needs. From traditional to blended learning options, we have a solution that works for you and your team.
old school Sales Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
