NeuroSelling® 2.0

Mastering the Customer Conversation Using the Surprising Science of Decision Making

NeuroSelling® is more than just theory—it’s a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering.

In this revised edition, you’ll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You’ll also see the NeuroSelling principles in action with four new case studies showcasing the power of neuroscience-backed principles in sales.

NeuroSelling 2.0 isn’t just an update—it’s a complete reimagining of what’s possible when you truly align your sales approach with how the human brain actually makes decisions.

From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap against their competition with Braintrust

Old-School Sales Methodologies No Longer Work

Our clients around the world are achieving lasting change in their sales performance through a new, neuroscience-supported approach.

$200MM Increase In Year over Year Sales

See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.

A Bookings increase From $43.6MM To $88.7MM

See how we helped a clean energy storage company rethink their approach to selling.

30% Increase In Sales Performance

See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.

"It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging®, NeuroSelling®, and NeuroCoaching® for the second half of the year."

"NeuroCoaching® helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team."

"If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams."

"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."

"I wanted to let you know how much everyone kept talking about Braintrust after you guys left and it was very exciting to see the field teams already talking about how to work in what they learned into their daily practice."

"I received unsolicited positive feedback from three of my team members already (in just the last 10 min). "profound" and "transformational" are some of the descriptions. Thanks and looking forward to the next session."

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NeuroSelling® has helped hundreds of companies and thousands of salespeople overcome challenges around sales performance. Fill out the form below we’ll send you a copy of the book.