SPIN Selling Alternative

NeuroSelling®: A New Spin On Modern Selling

SPIN Selling was revolutionary for its time — it taught us that great sales conversations aren’t about pitching, they’re about asking the right questions.

However, SPIN is a questioning model – not a full conversations framework – it tells you what to ask, but not how to build trust, create urgency, or guide decisions.

SPIN was built before neuroscience showed us how the brain really makes buying decisions — today, we know decisions are made emotionally first, logically second.

Steve L. - CRO

Companies Trained

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Sellers Upskilled

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In Pipeline Value Generated

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Today's Buyers Expect More

SPIN taught us what to ask — but today’s buyers expect more.

They expect conversations built on trust, emotional relevance, and a deep understanding of their buying psychology.

NeuroSelling® replaces outdated questioning models with a modern, neuroscience-based conversation framework that helps sellers build trust faster, create urgency, and drive decisions in today’s complex sales environment.

Utilizing Neuroselling®

why companies are moving beyond SPIN to NeuroSelling®

NeuroSelling® replaces question frameworks like SPIN with a modern, neuroscience-based conversation model that aligns to how buyers actually think, feel, and decide today.

Built on neuroscience — aligned with today’s buying brain

NeuroSelling® gives sellers a full conversation model grounded in how trust is built, how urgency is created, and how decisions are made.

Provides a complete, modern conversation flow

Rather than relying solely on questions, it uses a strategic conversational sequence to create deeper emotional engagement and uncover both business and emotional drivers that traditional SPIN questions often miss.

Drives trust and emotional alignment — which SPIN doesn’t address

Deals move when buyers feel safe, emotionally invested, and see a clear path forward.

NeuroSelling® helps sellers structure conversations that lower threat response, build emotional commitment, and guide confident decisions — something SPIN alone can’t do.

Built for today’s multi-stakeholder, digital-first buying

SPIN was built for 1:1 linear conversations — NeuroSelling® works across complex buying groups hybrid digital selling environments.

From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap against their competition with NeuroSelling®

Sales Training That Will Set You Apart

What can you expect from our neuroscience-backed sales training programs?

Sales Training Delivery Options

Our award-winning sales training programs can be delivered based on your preference and needs. From traditional to blended learning options, we have a solution that works for you and your team.

old school Sales Training Programs Are broken

It’s time for a newer, Neuroscience supported approach.

$200MM Increase In Year over Year Sales

See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.

A Bookings increase From $43.6MM To $88.7MM

See how we helped a clean energy storage company rethink their approach to selling.

30% Increase In Sales Performance

See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.

Let's Drive Successful Sales Outcomes

We've helped hundreds of companies overcome challenges around sales and leadership development. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.