Top Sales Training Company
We Have Increasing Sales Performance Down To A Science
You’re here because there’s a feeling—maybe clear, maybe subtle—that something isn’t working as it should in your sales organization.
Maybe your team is struggling to meet targets, losing market share to well-trained competitors, missing revenue opportunities due to a lack of cross-selling or upselling, or more.
We’ve identified the required neuroscience-backed selling behaviors that shorten sales cycles, drive top-line revenue, and create a culture of top performers.
Let's Talk
We've helped hundreds of companies overcome challenges around sales. It all starts with a 30-minute conversation.
Trusted By
Trusted By Leading Sales Teams
Why Most Sales Training Doesn't Stick (And What We Do Instead)
Traditional sales training treats your reps like vending machines—insert script, expect output. It’s built on the assumption that if you teach someone what to say, they’ll say it. And for about 30 days, they might.
But buyers don’t make decisions with logic. They make them with emotion and justify with logic after the fact. That’s not opinion—it’s how the brain works.
Our programs are built on that reality. Instead of handing your team a playbook and hoping it survives first contact, we teach them why buyers say yes—the neuroscience of trust, decision-making, and emotional connection.
When your reps understand the machinery behind the conversation, they stop reciting and start adapting.
The result: skills that compound instead of decay. Reps who can navigate any conversation, not just the ones they rehearsed.
What Happens When The Science Works
The difference between trained reps and transformed teams
$200MM Increase In Year over Year Sales
Braintrust helped a mature brand with plateauing sales go from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
Braintrust helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
Braintrust helped a $3 Billion enterprise sales team increase their sales performance by 30%.
neuroselling®
Meet NeuroSelling®
NeuroSelling® is our three-phase flagship sales training program rooted in neuroscience and behavioral psychology proven to drive higher sales performance.
Programs are customized to your team size, sales environment, and timeline—delivered virtually, in-person, or hybrid.
Phase 1: Teach
87% of B2B buyers reported that salespeople don’t really understand their needs.
We teach your team the neuroscience of the buying brain so they understand how buyers think, feel, and make decisions in real conversations.
Your team learns what information buyers need, why order and timing matter, and how to see the deal through the buyer’s eyes, creating a shared understanding of how buying actually works.
Phase 2: Train
Most people communicate “intuitively” but not “intentionally” and therefore not “consistently.
We train your team to apply that understanding in real conversations by delivering the right information, in the right order, and at the right time.
Using your buyers, your stories, and your messaging, we turn insight into execution through guided practice that builds confidence and consistency.
Phase 3: Transform
Sales training programs fail because 90% of the content is lost after just a few weeks.
We transform training into lasting behavior through coaching, reinforcement, and our AI-powered sales role play platform.
With feedback loops, simulations, and reinforcement plans, new communication behaviors become habits that stick-especially under pressure.
We Have Programs For Every Sales Headwind
Facing a headwind not listed here?
No problem, more than half of our engagements end up being focused around a specific set of headwinds you may be looking to solve.
Get in touch to see if we can help.
Consistently Missing Quota or Revenue Targets
When sales teams repeatedly fall short of targets, leaders apply our program to help reps refine their prospecting, qualification, and closing skills to reliably improve win rates.
Inconsistent or Underdeveloped Sales Process
Sales processes that vary wildly from rep to rep make it difficult to predict outcomes, replicate success, and measure performance. Training ensures a standardized, repeatable methodology and best practices across the team.
Low Win Rates or Poor Conversion at Key Stages
If a team regularly loses deals or stalls out at certain stages (like demos, presentations, or negotiations), specialized training can address those specific skills—improving objection handling, strengthening value propositions, and honing negotiation tactics.
Inconsistent Messaging and Positioning
When reps pitch a product or service inconsistently, prospects receive mixed signals about value and brand. Training that focuses on unified messaging and compelling storytelling ensures reps speak with a cohesive voice and communicate clear value.
Effective Manager Coaching and Ongoing Development
Sometimes frontline managers and team leads don’t have the tools or frameworks for continuous coaching. Our program includes manager training for coaching, feedback, and skill reinforcement.
Long Ramp-Up Times for New Hires
A lengthy on-boarding process or high new-rep turnover is costly. Sales leaders pull us in to develop a comprehensive, structured training program that accelerates new reps’ path to full productivity and consistent performance.
From Small Businesses to Enterprise Organizations, over 100+ companies are widening the gap against their competition with Braintrust
Why Companies Choose Us
Evidence-Based
Our methodology isn’t theory—it’s applied neuroscience.
We teach your reps how trust forms, how decisions get made, and how to work with the brain instead of against it.
Experienced Trainers
Our coaches aren’t academics.
They’ve led sales teams, missed quarters, turned around pipelines, and learned what actually works when the pressure is on.
Award Winning
Selling Power has named us a Top 20 Sales Training Company every year since 2022.
Not because we’re the biggest—because our clients see results.
