Performance Under Pressure
The Highest-Pressure Moments Demand the Best Communicators.
- Higher close rates, faster sales cycles, and increased deal size—per rep
- Reduced turnover, increased employee engagement, and a high-performing culture
The results we deliver transform entire organizations, but it always begins with your people.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters to 60% Q4 thru Q1. Needless to say, unbelievable results."
Steve L. - CRO
Trusted By Fortune 2000 Sales And Leadership Teams
over 100+ industry-leading companies are widening the gap against their competition
The Real Problem
Training doesn't fail in the classroom. It fails in the moment.
Most sales training and leadership programs teach frameworks, acronyms, and role-play scripts.
Your people memorize them, pass the quiz, and then walk into a high-stakes conversation where none of it shows up.
That’s not a discipline problem.
It’s a neuroscience problem.
Under pressure, the brain shifts into self-preservation mode, and everything your people practiced disappears.
72%
of B2B deals end in “no’ or “no decision”.
Not because sellers don’t know the product. Because they can’t connect to the buyer’s brain when it matters most.
79%
of employees don’t trust their leadership.
Leaders under stress revert to command-and-control. The coaching conversation collapses into a directive.
87%
of buyers feel salespeople don’t understand them.
Pressure makes people self-focused. The brain defaults to pitching when it should be listening.
Traditional training teaches tactics.
Tactics fail when the amygdala fires and your rep's brain goes into self-preservation mode.
We train the nervous system.
NeuroSelling® and NeuroCoaching® build communication patterns the brain can access under stress.
The result is different behavior.
In the room, on the call, and in the 1:1 conversation, not just in the workshop.
We guarantee it.
Our programs come with a performance guarantee because the science works.
The Braintrust Difference
We don't just teach people what to say. We rewire how they show up when the pressure is on.
Your organization’s growth is determined by two kinds of conversations: the ones your sellers have with buyers, and the ones your leaders have with their teams. Both happen under pressure. Both require trust. And both are governed by the same neuroscience.
Braintrust is the only company that applies neuroscience and behavioral psychology to both sides of that equation, so your people communicate with clarity, empathy, and impact in the conversations that determine your growth.
Most Organizations Struggle With Similar Growth Barriers
We will help you overcome those barriers by leveraging the power of neuroscience and behavioral psychology... and our programs work so well, we back it up with a performance guarantee.
Sales Performance Challenges
- Sales cycles are getting longer and less profitable
- Not enough top-line revenue, unit growth, or market share
- Frequent discounting and price concessions just to get the business
- Lost revenue due to cross-selling failures or missed opportunities
Leadership Development Challenges
- Employee engagement is impacting turnover and performance
- Very few employees reach their full potential & maximum productivity
- The need for leader development and a practical coaching toolset
- A lack of unified culture
Why We Do What We Do
Your organization’s growth is determined by how effectively you communicate – both externally in your customer conversations and internally with team member coaching conversations.
With communication being the #1 skill required for success, shouldn’t you have that skill down to a science?
Two Programs. One Platform.
NeuroCommunication for every high-stakes conversation
Whether the pressure is external (the buyer across the table) or internal (the team member in your office), we have a program built for that moment.
Our NeuroSelling® Program
Science-backed sales strategies that connect with your prospects’ brains.
Our NeuroCoaching® Program
A neuroscience-based, situational leadership coaching program proven to drive development and performance.
Do your prospective customers see your company as different?
72%
Deals Lost
72% of B2B sales deals end in "No" or "No Decision"
87%
Feel Misunderstood
87% of clients feel salespeople do not comprehend their wants
86%
No Differentiation
86% of B2B buyers see no real difference between suppliers
Do your employees see your managers as different?
79%
No Trust
79% of employees don't trust leadership
50%
Of Employees Leave
50% of employees said they left their jobs because of their managers
69%
Not Engaged
69% of employees are either not engaged or actively disengaged
proof it works
Results that show up in the P&L, not just the post-training survey.
We back every engagement with a performance guarantee. Here’s why we can.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
Ready to change how your people show up when it matters?
It starts with a 30-minute conversation. No pitch, no pressure. Just a direct discussion about what's working, what's not, and whether we can help.
