Performance Under Pressure
The Highest-Pressure Moments Demand the Best Communicators.
The results we deliver transform entire organizations, but it always begins with your people.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters to 60% Q4 thru Q1. Needless to say, unbelievable results."
Steve L. - CRO
Trusted By Fortune 2000 Sales And Leadership Teams
over 100+ industry-leading companies are widening the gap against their competition
The Real Problem
Training doesn't fail in the classroom. It fails in the moment.
Most sales training and leadership programs teach frameworks, acronyms, and role-play scripts.
Your people memorize them, pass the quiz, and then walk into a high-stakes conversation where none of it shows up.
That’s not a discipline problem.
It’s a neuroscience problem.
Under pressure, the brain shifts into self-preservation mode, and everything your people practiced disappears.
72%
of B2B deals end in “no’ or “no decision”.
Not because sellers don’t know the product. Because they can’t connect to the buyer’s brain when it matters most.
79%
of employees don’t trust their leadership.
Leaders under stress revert to command-and-control. The coaching conversation collapses into a directive.
87%
of buyers feel salespeople don’t understand them.
Pressure makes people self-focused. The brain defaults to pitching when it should be listening.
Traditional training teaches tactics.
Tactics fail when the amygdala fires and your rep's brain goes into self-preservation mode.
We train the nervous system.
NeuroSelling® and NeuroCoaching® build communication patterns the brain can access under stress.
The result is different behavior.
In the room, on the call, and in the 1:1 conversation, not just in the workshop.
We guarantee it.
Our programs come with a performance guarantee because the science works.
The Braintrust Difference
We don't teach people what to say. We rewire how they show up when the pressure is on.
Your organization’s growth is determined by two kinds of conversations: the ones your sellers have with buyers, and the ones your leaders have with their teams.
Both happen under pressure. Both require trust. And both are governed by the same neuroscience.
Braintrust is the only company that applies neuroscience and behavioral psychology to both sides of that equation, so your people communicate with clarity, empathy, and impact in the conversations that determine your growth.
Two Programs. One Platform.
NeuroCommunication for every high-stakes conversation
Whether the pressure is external (the buyer across the table) or internal (the team member in your office), we have a program built for that moment.
For Sellers & Sales Teams
NeuroSelling®
A science-backed sales methodology that teaches your sellers how to build trust, communicate value, and close deals by working with the buyer’s brain instead of against it. NeuroSelling replaces the traditional pitch-and-close approach with a framework your reps can actually use when the deal is on the line.
For Leaders & Managers
NeuroCoaching®
A neuroscience-based leadership development program that gives your managers a practical coaching framework for the conversations that drive performance, retention, and culture. NeuroCoaching teaches leaders how to develop people, not just direct them, especially in the difficult moments that define a team.
proof it works
Results that show up in the P&L, not just the post-training survey.
We back every engagement with a performance guarantee. Here’s why we can.
$200M
Year-over-year sales increase
103%
Bookings growth: $43.6M to $88.7M
30%
Sales performance increase
Ready to change how your people show up when it matters?
It starts with a 30-minute conversation. No pitch, no pressure. Just a direct discussion about what's working, what's not, and whether we can help.
