The Trust Gap: Why Modern Buyers Do Not Believe Your Reps (Even When They Are Right)

The Trust Gap: Why Modern Buyers Do Not Believe Your Reps | Braintrust Home › Blog › The Trust Gap NeuroSelling & Revenue Strategy The Trust Gap: Why Modern Buyers Do Not Believe Your Reps (Even When They Are Right) Rob Vujaklija Director of Sales Performance, Braintrust November 18, 2025 4 min read Rob Vujaklija […]