Emotional Decisions, Rational Justifications: Why Logic-Based Training Misses the Point
Buyers Feel First, Then Justify: Why Logic-Only Sales Training Loses Deals | Braintrust Home › Blog › Buyers Feel First, Then Justify Behavioral Neuroscience & Selling Buyers Feel First, Then Justify: Why Logic-Only Sales Training Loses Deals Zach Strauss Chief Marketing Officer, Braintrust September 18, 2026 9 min read Zach Strauss Chief Marketing Officer, Braintrust […]
