NeuroSelling®: a Modern Evolution Beyond MEDDIC
We often hear MEDDICC mistakenly referred to as a sales methodology or process. But it’s neither.
It’s a deal qualification, inspection, and preparation framework.
MEDDIC’s qualification framework ensures you’re talking to the right person, but a communication framework like NeuroSelling® ensures you’re talking to the right person, in the right way, in the right order, to increase the likelihood of closing the deal.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
the reality in today’s buying environment
What often happens is reps “check the box” to ensure they get the answers for MEDDIC because that’s what they’re held accountable to and how they are tracked.
What falls behind is the focus and intentionality of a strong customer conversation that builds trust, establishes credibility, and gets the prospect to say “yes”, more often.
Neuroscience shows that the quality of the conversation — how trust is built, how emotion is engaged, and how decisions are framed — is what now drives deal velocity and win rates, more than simply filling out a MEDDIC checklist.
The MEddic Migration
why companies are moving beyond MEDDIC to NeuroSelling®
NeuroSelling® replaces qualification frameworks like MEDDIC with a modern, neuroscience-based conversation model that aligns to how buyers actually think, feel, and decide today.
From transactional qualification
→ to trust-based conversation
From rigid fields
→ to fluid, human conversations
Buyers today don’t want to be interrogated through a qualification lens.
NeuroSelling® gives sellers conversational frameworks that naturally uncover decision criteria, pain, process, and economic drivers — but in a way that aligns with how the brain builds trust.
Faster deal velocity through brain-aligned messaging
Deals move when buyers feel safe, emotionally invested, and see a clear path forward.
NeuroSelling® helps sellers structure conversations that lower threat response, build emotional commitment, and guide confident decisions — something MEDDIC alone can’t do.
Built for today’s buying committees
Modern deals involve complex buying groups where emotional alignment and trust matter.
NeuroSelling® provides conversational models that scale trust and alignment across stakeholders — critical in today’s group-driven buying decisions.
From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap against their competition with NeuroSelling®
Sales Training That Will Set You Apart
What can you expect from our neuroscience-backed sales training programs?
Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.
Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.
Award Winning
We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.
ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
Sales Training Delivery Options
old school Sales Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
Let's Drive Successful Sales Outcomes
We've helped hundreds of companies overcome challenges around sales and leadership development. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.
It's time to meet and exceed quota across the entire sales team.
We enable sales leaders to build and maintain high-performing sales teams.
Over 100+ industry-leading companies are widening the gap against their competition with Braintrust.
We recognize the unique pressure faced by sales leaders to deliver in today's world.
You’re probably grappling with a myriad of challenges that threaten the success and growth of your sales team. Market fluctuations, evolving customer needs, increased competition, and the constant pressure to meet and exceed sales targets are all in a day’s work.
On top of that, rapid technological advancements and the integration of digital tools into the sales process can sometimes feel like a double-edged sword. These tools can complicate strategies and add layers of complexity, even as they promise to streamline your efforts.
We understand that effective, evidence-based sales training is crucial to overcoming these challenges. Our programs are designed to blend the latest technology with human expertise, providing your team with the skills they need to adapt and thrive.
Most Organizations Struggle With Similar Sales Barriers
We want to help you change the world you're most likely living in today...
Sales Growth Challenges
- Sales cycles are getting longer and less profitable
- Not enough top-line revenue, unit growth, or market share
- Frequent discounting and price concessions just to get the business
- Lost revenue due to cross-selling failures or missed opportunities
Do your prospective customers see your company as different?
72%
Deals Lost
72% of B2B sales deals end in "No" or "No Decision"
87%
Feel Misunderstood
87% of clients feel salespeople do not comprehend their wants
86%
No Differentiation
86% of B2B buyers see no real difference between suppliers
How We Do It
We divide our proprietary NeuroCommunication™ Performance Platform into two core performance enablement programs designed to leverage current advances in neuroscience and behavioral psychology to transform your teams and leadership into expert, world-class communicators.
Our NeuroSelling® Program
A proven situational selling program built on the neuroscience of customer decision-making conveyed through innovative story-based techniques.
Our NeuroCoaching™ Program
A neuroscience-based, situational leadership coaching program proven to drive development and performance.
Our NeuroServing™ Program
A customer support communication program designed to develop trust, deepen connection, and strengthen customer service, support, and relationships.
Old School, Traditional Training Programs Are Broken. It's Time For A Newer, Neuroscience Supported Approach.
103%
Year Over Year Bookings Increase
Bookings grew from $43.6M to $88.7M for a client in the clean energy storage & power conversion market.
108 out of 135
Sales representatives showed an increase in total revenue over the baseline reps.
In a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program.
$615,816
Increase in the total income of the Braintrust Trained group per month.
In a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program.
Industry Leaders Grow And Differentiate Themselves With Braintrust
Braintrust has partnered with over 100+ industry-leading companies to help them widen the gap against their competition.
Performance Driven Training Companies Of The Future Look Like Us
Don't take our word for it
If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.
Matt Aston, CEO GPRS
It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging™, NeuroSelling®, and NeuroCoaching™ for the second half of the year.
Brandon Sorensen, VP Sales & Marketing, Dynapower
NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.
Tres Johnson, VP of Psychiatry Sales, Lundbeck
You Ask. We Answer.
We'll always shoot you straight.
What does your typical engagement look like?
All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™), or a customer support team (NeuroServing™). All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.
Do you have a performance guarantee?
Is there a minimum investment for your programs?
Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in numerous industries.
What’s the experience level of your team?
We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.
How much of a time commitment do your programs require?
As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.
Do you have any proof or evidence of the results from implementing one of your programs?
Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report here.
