Personal Branding for Sales Professionals: Why and How
In the competitive landscape of B2B sales, personal branding has emerged as a crucial element for success. It’s no longer just about representing a company’s brand; sales professionals need to cultivate their own personal brand to build trust, credibility, and a unique identity in the marketplace. Personal branding is about how you present yourself online […]
The Science of Asking Effective Sales Questions: What is Instinctive Elaboration
Asking Great Questions: What is Instinctive Elaboration? This morning, I was deeply immersed in a project, fully focused on the task at hand. You know the feeling—completely engrossed, blocking out everything else. As I meticulously worked through a spreadsheet, a colleague interrupted me with an unexpected question: “Hey Jeff, have you seen the new Justice […]
Neuroplasticity and Sales: How to Rewire the Brain for Success
Neuroplasticity and Sales: How to Rewire the Brain for Success In the dynamic world of B2B sales, adapting to changing environments and continuously improving skills is crucial for success. One of the most powerful concepts that can drive this improvement is neuroplasticity—the brain’s ability to reorganize itself by forming new neural connections throughout life. By […]
The Impact of Cognitive Biases on Sales: Recognizing and Counteracting Biases in Buyer Behavior
The Impact of Cognitive Biases on Sales: Recognizing and Counteracting Biases in Buyer Behavior In the intricate world of B2B sales, understanding buyer behavior is paramount to closing deals and building long-term relationships. One of the most significant factors influencing buyer behavior is cognitive biases—systematic patterns of deviation from norm or rationality in judgment. By […]
The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales
The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales In sales, the saying “You never get a second chance to make a first impression” carries significant weight. First impressions are not just fleeting moments; they can shape the entire trajectory of a sales relationship. Understanding why these initial moments are so impactful […]
The Role of Data in Sales: How to Use Analytics to Drive Sales Decisions
In today’s competitive business landscape, data-driven decision-making is not just a buzzword but a fundamental component of successful sales strategies. The integration of data analytics into sales processes has revolutionized how companies target potential clients, predict market trends, and optimize their sales efforts. For B2B sales professionals, understanding and effectively utilizing data can significantly enhance […]
Navigating Complex Sales Cycles: Strategies for Success
In the realm of B2B sales, complex sales cycles are a common challenge that can test the patience and skill of even the most experienced sales professionals. These cycles typically involve multiple decision-makers, higher financial stakes, and a longer decision-making process, which can span months or even years. To navigate these waters successfully, sales teams […]
Effective Sales Leadership: Building and Leading High-Performing Teams
In the dynamic world of sales, the role of a leader transcends beyond just meeting targets and managing quotas; it involves building and leading high-performing teams that drive sustainable growth and develop a competitive edge. Effective sales leadership is the backbone of any successful business operation, especially in sectors where the pressure to perform is […]
The Role of Sales Leadership Coaching in Driving Revenue Growth
In the intricate realm of B2B sales, the impact of effective sales leadership coaching on revenue growth cannot be overstressed. As a seasoned B2B sales expert, I have witnessed the profound influence that targeted coaching can have on a sales team’s performance and, consequently, on an organization’s bottom line. This blog explores the multifaceted role […]
Braintrust Named to Selling Power Magazine’s Top Sales Training Companies 2024 List for Second Consecutive Year
MASON, Ohio – May 18, 2024 — Braintrust is pleased to announce that it has once again been selected as a member of Selling Power’s 2024 List of Top Sales Training Companies. Braintrust Founder and CEO, Jeff Bloomfield, stated, “We are honored to be included in Selling Power’s list of Top Sales Training Companies for […]
