Skills vs. Behaviors: The Training Gap Nobody Talks About
There’s a fundamental gap at the heart of sales training that most organizations never recognize: the difference between teaching skills and changing behaviors. Skills are what reps know how to do; behaviors are what they actually do under pressure.
Why Your Sales Training ROI Is a Fiction
Every year, organizations invest billions in sales training programs that produce almost no lasting behavior change. The uncomfortable truth is that traditional sales training ROI calculations are built on a foundation of fiction: they measure activity, not impact, and they conveniently ignore the neuroscience of how adults actually learn and retain information.
Braintrust 2025 Inc 5000
Braintrust Named to the 2025 Inc. 5000 | Braintrust Home › Blog › Braintrust Named to the 2025 Inc. 5000 Braintrust Point of View Braintrust Named to the 2025 Inc. 5000 Zach Strauss Chief Marketing Officer, Braintrust August 14, 2025 4 min read Zach Strauss Chief Marketing Officer, Braintrust 4 min remaining Connect on LinkedIn […]
Why Traditional Sales Training Does Not Work
Why Traditional Sales Training Doesn’t Work | Braintrust Home › Blog › Why Sales Training Fails NeuroSelling & Sales Enablement Why Traditional Sales Training Doesn’t Work Zach Strauss Chief Marketing Officer, Braintrust August 4, 2024 8 min read Zach Strauss Chief Marketing Officer, Braintrust 8 min remaining Connect on LinkedIn Zach Strauss Chief Marketing Officer, […]
Lighting Up Your Enterprise Sales Training: Lessons from Fireworks and the 4th of July
Lighting Up Your Enterprise Sales Training: Lessons from Fireworks and the 4th of July | Braintrust Home › Blog › Lighting Up Your Enterprise Sales Training NeuroSelling & Sales Enablement Lighting Up Your Enterprise Sales Training: Lessons from Fireworks and the 4th of July Zach Strauss Chief Marketing Officer, Braintrust July 10, 2024 7 min […]
