Mind What Matters
Insights focused around sales enablement and leadership development.

Anchors Away – How Your Subconscious Reference Points Drive Your Buying Behavior!
Mastering the Customer Conversation Hang on everybody. We are heading into the whirlwind of the

You’ve Got Problems? – Well, I’ve Got Watches!
Mastering the Customer Conversation If you have been to New York City at any point

Objectives – The 6:00 AM Question!
Mastering the Customer Conversation Have you ever asked yourself a simple question? What does my

Trust – A Key To Relationships!
Mastering the Customer Conversation I want to share a recent experience with you. I recently

Driving Change – Understanding Your Why!
In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar

How to Use Visual Storytelling in Your Sales Calls
Humans love visuals. Why do you think feature-length films and video streaming services are so
Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations

