How to Use Visual Storytelling in Your Sales Calls
Humans love visuals. Why do you think feature-length films and video streaming services are so popular? When storytelling is presented in a visual medium, something changes in the human brain that fires on all cylinders and activates areas deep within our brain that allow us to deeply process information. Storytelling in sales and marketing is […]
3 Reasons Sales Leaders Are Losing Their Jobs
[When I was back in corporate America, I remember moving from one role to the next in order to learn as much as possible and “climb” my way up the corporate ladder. I’d move from the field to marketing, to sales management, back to marketing, then to a higher level of sales leadership, all the […]
The “My Why” Story
Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative, and if executed correctly, great things can happen. What about in sales? Why not tell your customer a great story about someone other than yourself, in order to build trust along the sales journey? In this episode, Jeff discusses: The science […]
3 Reasons Your Sales Reps Miss Quota
Recently, I was filling my truck up with gas and went into the Shell station convenience store to get something to drink. There I was, standing in front of the open cooler door staring at seven rows of various brands of bottled water. Instinctively, I reached down and grabbed the 2 for $2 generic brand […]
Cognitive Biases in the Sales Conversation
In the second episode of the Science of Sales podcast, we dive into some of the biases that your customers are predisposed to before you ever engage with them. These are important to understand because they will better inform what can feel like illogical responses to a seemingly perfect sales pitch. In this episode, we […]
Neuroscience and Sales? Really?
This first episode is all about laying the groundwork – really understanding how something as nerdy as neuroscience is related to sales situations, language and relationships. Our Founder & CEO, Jeff Bloomfield, will lay out the fundamentals of how understanding the neuroscience behind your customers’ decision-making process can dramatically increase your sales. In addition, Jeff […]
The 3 Irrefutable Elements of Sales Growth
Over the past several decades, there have been a myriad of books written and talks given on how to grow your business, improve your marketing, increase sales performance, etc. Some of those lessons are good. Some are useless. I certainly don’t want to take the arrogant position that everything ever written or spoken prior to […]
Neuroscience: You Don’t Make a Sale Without It
Recently, I was traveling to a speaking engagement to an area of the country I had not been to in several years. When I left the office to head for the airport, I jumped on a conference call with a client and before you know it, I was standing at the security checkpoint at the […]
The 5 Bad Habits Every Sales Leader Must Break – Immediately
Over the past two decades, I have been a sales leader and I have coached countless numbers of them. In my experience and the experience of all the leaders I have coached and interviewed, there are five bad habits that many unconsciously develop that prevent them from exceeding their revenue targets, developing themselves into great […]
