Neural Triggers of Trust: Building Buyer Confidence from First Contact
Building trust is the cornerstone of every successful sales relationship. But what happens in the buyer’s brain when they decide whether to open the door to your message? By understanding the neural triggers of trust, you can design every first contact to tap into the brain’s trust circuitry—boosting buyer confidence and accelerating your path to […]
What Sellers Are Taught to Say Isn’t What Buyers Actually Hear
What Sellers Are Taught to Say Isn’t What Buyers Actually HearWhy Deals Get Stuck—And How to Fix It Walk into any sales kickoff or enablement training, and you’ll hear the same thing: perfect your pitch, memorize your value proposition, nail the objection-handling script. But here’s the problem—what sellers are taught to say isn’t what buyers […]
Sales Habit Formation: Making Change Last
Sales Habit Formation: Making Change Last Why 90% of Sales Training Fades—and How to Make It Stick Every year, companies invest billions in sales training. And every year, most of that investment disappears within weeks. In fact, research shows that up to 90% of sales training is forgotten within 30 days if it’s not reinforced. […]
The Burnout Barrier: Recognizing and Resetting Before Sales Performance Slips
The Burnout Barrier: Recognizing and Resetting Before Sales Performance Slips It rarely starts with a meltdown. Burnout in sales doesn’t usually announce itself in big, dramatic moments. More often, it tiptoes in quietly. The high performer who starts missing small details. The enthusiastic rep whose energy flatlines. The teammate who used to lead the charge […]
The Silent Influencers: How Microexpressions Impact Sales Outcomes
The Silent Influencers: How Microexpressions Impact Sales Outcomes There are moments in every sales conversation when the energy shifts—when a buyer leans in, checks out, lights up, or quietly begins to pull away. Most of the time, these shifts are subtle. They’re not spelled out in words or clarified in emails. They happen in the […]
How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy
How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy In a world where buyers are more skeptical, informed, and distracted than ever, the pressure on salespeople to “cut through the noise” has never been higher. So we push a little harder. Follow up a little faster. Try to “close the gap.” But the […]
Practicing Gratitude in Sales: The Unexpected Driver of Long-Term Growth
Practicing Gratitude in Sales: The Unexpected Driver of Long-Term Growth Gratitude isn’t typically the first word that comes to mind when you think about sales. We talk a lot about persistence, ambition, resilience, and strategy. But there’s one quality that quietly powers all of them, gratitude. And not in a cheesy, “thanks for your time” […]
Emotional Arcs in Sales Conversations: How to Guide the Buyer Journey with Intentional Shifts
Emotional Arcs in Sales Conversations: How to Guide the Buyer Journey with Intentional Shifts Sales is not just about information, it’s about emotion. We’ve all heard the phrase, “People buy with emotion and justify with logic.” But neuroscience doesn’t just support this, it explains it. When we understand how the brain processes emotion in conversation, […]
How to Measure the ROI of Your Sales Efforts
How to Measure the ROI of Your Sales Efforts Measuring the return on investment (ROI) of your sales efforts is critical for understanding the effectiveness of your strategies, optimizing resources, and driving sustainable growth. While the concept of ROI seems straightforward—calculating the revenue generated relative to the cost of sales—it involves more than just crunching […]
Strategies for Building Loyalty Programs That Drive Sales
Strategies for Building Loyalty Programs That Drive Sales Loyalty programs are more than just a way to reward repeat customers—they’re a powerful tool for driving sales, increasing customer retention, and building long-term relationships. A well-designed loyalty program not only incentivizes customers to make additional purchases but also strengthens their emotional connection to your brand. At […]
