The Neuroscience of Social Proof: Using Testimonials to Drive Conversions
The Neuroscience of Social Proof: Using Testimonials to Drive Conversions | Braintrust Home › Blog › The Neuroscience of Social Proof Behavioral Neuroscience & Selling The Neuroscience of Social Proof: Using Testimonials to Drive Conversions Rob Vujaklija Director of Sales Performance, Braintrust July 1, 2025 9 min read Rob Vujaklija Director of Sales Performance, Braintrust […]
Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall
Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall | Braintrust Home › Blog › Sensory Selling Behavioral Neuroscience & Selling Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall Rob Vujaklija Director of Sales Performance, Braintrust June 25, 2025 10 min read Rob Vujaklija Director of Sales Performance, Braintrust 10 min remaining Connect on […]
The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals
The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals | Braintrust Home › Blog › The Scarcity Effect Behavioral Neuroscience & Selling The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals Rob Vujaklija Director of Sales Performance, Braintrust June 23, 2025 7 min read Rob Vujaklija Director of Sales Performance, Braintrust […]
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations | Braintrust Home › Blog › Anchoring and Adjustment in Pricing Behavioral Neuroscience & Selling Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations Rob Vujaklija Director of Sales Performance, Braintrust June 18, 2025 9 min read Rob Vujaklija Director of Sales Performance, Braintrust […]
Neural Triggers of Trust: Building Buyer Confidence from First Contact
Neural Triggers of Trust: Building Buyer Confidence from First Contact | Braintrust Home › Blog › Neural Triggers of Trust Behavioral Neuroscience & Selling Neural Triggers of Trust: Building Buyer Confidence from First Contact Rob Vujaklija Director of Sales Performance, Braintrust June 16, 2025 6 min read Rob Vujaklija Director of Sales Performance, Braintrust 6 […]
What Sellers Are Taught to Say Isn’t What Buyers Actually Hear
What Sellers Are Taught to Say Isn’t What Buyers Actually Hear | Braintrust Home › Blog › What Sellers Are Taught to Say NeuroSelling & Sales Performance What Sellers Are Taught to Say Isn’t What Buyers Actually Hear Rob Vujaklija Director of Sales Performance, Braintrust June 4, 2025 9 min read Rob Vujaklija Director of […]
Sales Habit Formation: Making Change Last
Sales Habit Formation: Making Change Last | Braintrust Home › Blog › Sales Habit Formation NeuroSelling & Sales Enablement Sales Habit Formation: Making Change Last Rob Vujaklija Director of Sales Performance, Braintrust May 22, 2025 6 min read Rob Vujaklija Director of Sales Performance, Braintrust 6 min remaining Connect on LinkedIn Rob Vujaklija Director of […]
The Burnout Barrier: Recognizing and Resetting Before Sales Performance Slips
The Burnout Barrier: Recognizing and Resetting Before Sales Performance Slips | Braintrust Home › Blog › The Burnout Barrier NeuroSelling & Sales Performance The Burnout Barrier: Recognizing and Resetting Before Sales Performance Slips Rob Vujaklija Director of Sales Performance, Braintrust May 20, 2025 4 min read Rob Vujaklija Director of Sales Performance, Braintrust 4 min […]
The Silent Influencers: How Microexpressions Impact Sales Outcomes
The Silent Influencers: How Microexpressions Impact Sales Outcomes | Braintrust Home › Blog › The Silent Influencers Behavioral Neuroscience & Selling The Silent Influencers: How Microexpressions Impact Sales Outcomes Rob Vujaklija Director of Sales Performance, Braintrust May 14, 2025 4 min read Rob Vujaklija Director of Sales Performance, Braintrust 4 min remaining Connect on LinkedIn […]
How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy
How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy | Braintrust Home › Blog › How Oxytocin Impacts the Buyer’s Brain Behavioral Neuroscience & Selling How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy Rob Vujaklija Director of Sales Performance, Braintrust May 12, 2025 8 min read Rob Vujaklija Director of […]
