Why Insurance Claims Managers Keep Managing Like Adjusters

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A newly promoted claims supervisor is still at her desk at 9 p.m., reworking a complex property file one of her adjusters already closed. The problem isn’t that she doesn’t know how to delegate. It’s that, after years of being rewarded for personally solving difficult claims, she still manages like an adjuster.

What Neuroscience Knows That Traditional Sales Training Ignores

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Three decades of neuroscience research have revolutionized our understanding of how humans learn, decide, and change behavior. Brain imaging technology has revealed mechanisms of memory formation, habit development, decision-making under pressure, and trust formation. This research has transformed fields from education to clinical psychology. Yet sales training largely ignores it, continuing to operate on intuitive […]

The Correlation Trap: Why Post-Training Revenue Bumps Don’t Mean What You Think

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Sales leaders often point to revenue increases following training as proof of ROI. “We implemented the new methodology in Q1, and Q2 revenue was up 15%.” This logic is deeply flawed. Post-training revenue bumps are the correlation trap the assumption that because two events occurred in sequence, one caused the other.  In reality, dozens of […]

The Role of Emotional Intelligence in Sales Success

The Role of Emotional Intelligence in Sales Success

The Role of Emotional Intelligence in Sales Success | Braintrust Home › Blog › Emotional Intelligence in Sales Behavioral Neuroscience & Selling The Role of Emotional Intelligence in Sales Success Zach Strauss Chief Marketing Officer, Braintrust October 17, 2024 9 min read Zach Strauss Chief Marketing Officer, Braintrust 9 min remaining Connect on LinkedIn Zach […]