is your Medical Device sales team viewed as uniquely different to HCPs?
With limited access and the same training from one company to the next, it’s difficult for medical device reps to stand out in the minds of healthcare practitioners.
We provide medical device companies with neuroscience-backed sales training programs that are designed to differentiate, increase brand and class share, and improve access to HCPs.
"NeuroSelling® is a game changer. Our closing ratio improved from 27% for the first 3 quarters of 2022 to 60% Q4 2022 thru Q1 2023. Needless to say, unbelievable results."
Steve L. - CRO
It's Time To Break The Rep Factory
We expect reps to drive more revenue and market share by doing things differently, yet we don’t give them a different approach on how they communicate with healthcare providers.
We equip your sales force to articulate intricate scientific or procedural ideas in a way that resonates with both healthcare professionals and their patients, thereby solidifying trust, elevating, and securing your product in the mind of the HCP.
Recognizing the complex HCP interactions in healthcare, our programs also hone strategic relationship-building skills. We teach your team the nuances of using customized messages to foster relationships that result in enduring results.
- HCP access is down to 44% from a high of 80% in 2008
- 91% of specialty docs said they actually want to see their reps more
- Reps perceive their value three times greater than HCPs actually value them
Industry-leading life science companies are widening the gap against their competition with Braintrust.






CUSTOM MEDICAL DEVICE
SALES TRAINING PROGRAMS
Programs For Every Sales Headwind
Whether you want to implement our NeuroSelling® Methodology or have a specific sales headwind, odds are we have a program for you.
NeuroSelling® Program
Our flagship end-to-end sales methodology that transforms how your team sells. From first conversation to closed-won in your CRM.
Sales Process Improvement
Feel like you may have gaps in your sales process that’s slowing down your sales velocity? Let’s fix that.
Asking Great Sales Questions
Great questions help you connect with buyers, understand their needs, understand what’s important to them, and help them create better futures for themselves.
Effective Prospecting
Learn the strategies, processes, and skills essential for engaging the modern buyer and building a stronger sales pipeline.
Advanced Negotiation
Our program teaches your team the skills needed to reach favorable solutions for you and your customers.
Technology Enablement
Are you leveraging the right technology to sell effectively? We’ll make sure that’s the case.
Sales Training Delivery Options
Onsite Instructor-Led Sales Training
On-Demand, Blended Learning
Virtual Instructor-Led Sales Training
Train-The-Trainer
Medical Device Sales Training
That Will Set You Apart
What can you expect from our neuroscience-backed sales training programs?

Evidence-Based
Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.

Experienced Trainers
Our coaches and trainers have decades of sales leadership and coaching experience.

Award Winning
We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.

ROI Focused
ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.
Old School Pharmaceutical Sales Training Programs Are broken
It’s time for a newer, Neuroscience supported approach.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.