Command of The Sale Alternative

NeuroSelling®: The Missing Layer To Command Of The Sale®

Command of the Sale® was built to bring rigor to deal management — providing sales teams with tools to map required capabilities, build business cases, define mutual action plans, and improve forecast accuracy.

But here’s the challenge: today’s buying environment is no longer driven just by process management — it’s driven by trust, emotional engagement, and stakeholder alignment across complex buying groups.

Steve L. - CRO

Companies Trained

0 +

Sellers Upskilled

0 +

In Pipeline Value Generated

$ 0 +

Go Beyond A Deal Management Framework

Command of the Sale® outlines what to document and manage, but fails to equip sellers with the skills to have the trust-building, urgency-creating, emotionally aligned conversations that actually move deals forward in today’s environment.

While it emphasizes a linear process, modern buying journeys are anything but linear—they’re emotional, nonlinear, and require consensus.

The framework also lacks a neuroscience-based understanding of how stakeholders truly make decisions, focusing instead on logical process management rather than human behavior.

As a result, it often comes across to buyers as a seller-driven process, which can easily backfire without the foundation of trust-first conversation skills.

Utilizing Neuroselling®

Why NeuroSelling® Is the Modern Replacement

NeuroSelling® replaces deal management frameworks like Command of the Sale® with a modern, neuroscience-based conversation model that aligns to how buyers actually think, feel, and decide today.

Built on neuroscience — aligned with today’s buying brain

NeuroSelling® provides a complete conversation framework grounded in trust, emotional engagement, and modern decision-making psychology.

Designed for complex, multi-stakeholder, hybrid sale

Today’s buying groups are large, cross-functional, and emotionally driven — NeuroSelling® equips reps to engage and align them effectively.

Drives real deal momentum

Where Command of the Sale® teaches how to map deals, NeuroSelling® drives the conversations that actually move deals forward — from first meeting to close.

Simpler to coach and scale

NeuroSelling® provides repeatable, brain-aligned conversation flows — easier to coach and adopt than process-heavy frameworks.

From SMB to Enterprise, over 100+ industry-leading companies are widening the sales gap against their competition with NeuroSelling®

Sales Training That Will Set You Apart

What can you expect from our neuroscience-backed sales training programs?

Sales Training Delivery Options

Our award-winning sales training programs can be delivered based on your preference and needs. From traditional to blended learning options, we have a solution that works for you and your team.

old school Sales Training Programs Are broken

It’s time for a newer, Neuroscience supported approach.

$200MM Increase In Year over Year Sales

See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.

A Bookings increase From $43.6MM To $88.7MM

See how we helped a clean energy storage company rethink their approach to selling.

30% Increase In Sales Performance

See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.

Let's Drive Successful Sales Outcomes

We've helped hundreds of companies overcome challenges around sales and leadership development. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.