Culture Eats Training for Breakfast
Peter Drucker famously observed that culture eats strategy for breakfast. The same is true for sales training: culture eats training for breakfast. You can invest in world-class methodology, provide extensive workshops, and train managers to coach but if the organizational culture contradicts what training teaches, culture wins every time. A training program that emphasizes consultative discovery […]
The Correlation Trap: Why Post-Training Revenue Bumps Don’t Mean What You Think
Sales leaders often point to revenue increases following training as proof of ROI. “We implemented the new methodology in Q1, and Q2 revenue was up 15%.” This logic is deeply flawed. Post-training revenue bumps are the correlation trap the assumption that because two events occurred in sequence, one caused the other. In reality, dozens of […]
3 Reasons Sales Leaders Are Losing Their Jobs
3 Reasons Sales Leaders Are Losing Their Jobs | Braintrust Home › Blog › 3 Reasons Sales Leaders Are Losing Their Jobs NeuroSelling & Revenue Strategy 3 Reasons Sales Leaders Are Losing Their Jobs Jeff Bloomfield Founder, Braintrust July 10, 2018 6 min read Jeff Bloomfield Founder, Braintrust 6 min remaining Connect on LinkedIn Jeff […]
The “My Why” Story
The “My Why” Story | Braintrust Home › Blog › The “My Why” Story NeuroSelling & Revenue Strategy The “My Why” Story Jeff Bloomfield Founder, Braintrust June 26, 2018 8 min read Jeff Bloomfield Founder, Braintrust 8 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust About Jeff Bloomfield is the founder of Braintrust and […]
3 Reasons Your Sales Reps Miss Quota
3 Reasons Your Sales Reps Miss Quota | Braintrust Home › Blog › 3 Reasons Your Sales Reps Miss Quota NeuroSelling & Revenue Strategy 3 Reasons Your Sales Reps Miss Quota Jeff Bloomfield Founder, Braintrust June 19, 2018 6 min read Jeff Bloomfield Founder, Braintrust 6 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust […]
The Barriers to Change
The Barriers to Change | Braintrust Home › Blog › The Barriers to Change Behavioral Neuroscience & Selling The Barriers to Change Jeff Bloomfield Founder, Braintrust June 6, 2018 9 min read Jeff Bloomfield Founder, Braintrust 9 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust About Jeff Bloomfield is the founder of Braintrust and […]
Great Leadership: Connection or Credibility?
Great Leadership: Connection or Credibility? | Braintrust Home › Blog › Great Leadership: Connection or Credibility? NeuroCoaching & Leadership Development Great Leadership: Connection or Credibility? Jeff Bloomfield Founder, Braintrust June 5, 2018 7 min read Jeff Bloomfield Founder, Braintrust 7 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust About Jeff Bloomfield is the founder […]
How Adopting From India Reinforced My “Why”
How Adopting From India Reinforced My “Why” | Braintrust Home › Blog › How Adopting From India Reinforced My “Why” Braintrust Point of View How Adopting From India Reinforced My “Why” Jeff Bloomfield Founder, Braintrust May 22, 2018 5 min read Jeff Bloomfield Founder, Braintrust 5 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust […]
Are You Getting Left Behind? The B2B Social Selling Wave
Are You Getting Left Behind? The B2B Social Selling Wave | Braintrust Home › Blog › Are You Getting Left Behind? NeuroSelling & Revenue Strategy Are You Getting Left Behind? The B2B Social Selling Wave Jeff Bloomfield Founder, Braintrust May 8, 2018 4 min read Jeff Bloomfield Founder, Braintrust 4 min remaining Connect on LinkedIn […]
Neuroscience and Sales? Really?
Neuroscience and Sales? Really? | Braintrust Home › Blog › Neuroscience and Sales? Really? Behavioral Neuroscience & Selling Neuroscience and Sales? Really? Jeff Bloomfield Founder, Braintrust May 4, 2018 8 min read Jeff Bloomfield Founder, Braintrust 8 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust About Jeff Bloomfield is the founder of Braintrust and […]
