What Neuroscience Knows That Traditional Sales Training Ignores
Three decades of neuroscience research have revolutionized our understanding of how humans learn, decide, and change behavior. Brain imaging technology has revealed mechanisms of memory formation, habit development, decision-making under pressure, and trust formation. This research has transformed fields from education to clinical psychology. Yet sales training largely ignores it, continuing to operate on intuitive […]
Why “Always Be Closing” Creates Always Be Losing
“Always Be Closing” has been a sales mantra for decades, immortalized in films and embedded in sales culture. The philosophy is simple: every interaction should move toward the close, every objection should be overcome, every hesitation should be met with urgency. What this approach ignores is how the human brain actually responds to pressure. Neuroscience research demonstrates […]
3 Reasons Sales Leaders Are Losing Their Jobs
3 Reasons Sales Leaders Are Losing Their Jobs | Braintrust Home › Blog › 3 Reasons Sales Leaders Are Losing Their Jobs NeuroSelling & Revenue Strategy 3 Reasons Sales Leaders Are Losing Their Jobs Jeff Bloomfield Founder, Braintrust July 10, 2018 6 min read Jeff Bloomfield Founder, Braintrust 6 min remaining Connect on LinkedIn Jeff […]
The “My Why” Story
The “My Why” Story | Braintrust Home › Blog › The “My Why” Story NeuroSelling & Revenue Strategy The “My Why” Story Jeff Bloomfield Founder, Braintrust June 26, 2018 8 min read Jeff Bloomfield Founder, Braintrust 8 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust About Jeff Bloomfield is the founder of Braintrust and […]
3 Reasons Your Sales Reps Miss Quota
3 Reasons Your Sales Reps Miss Quota | Braintrust Home › Blog › 3 Reasons Your Sales Reps Miss Quota NeuroSelling & Revenue Strategy 3 Reasons Your Sales Reps Miss Quota Jeff Bloomfield Founder, Braintrust June 19, 2018 6 min read Jeff Bloomfield Founder, Braintrust 6 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust […]
The Barriers to Change
The Barriers to Change | Braintrust Home › Blog › The Barriers to Change Behavioral Neuroscience & Selling The Barriers to Change Jeff Bloomfield Founder, Braintrust June 6, 2018 9 min read Jeff Bloomfield Founder, Braintrust 9 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust About Jeff Bloomfield is the founder of Braintrust and […]
Great Leadership: Connection or Credibility?
Great Leadership: Connection or Credibility? | Braintrust Home › Blog › Great Leadership: Connection or Credibility? NeuroCoaching & Leadership Development Great Leadership: Connection or Credibility? Jeff Bloomfield Founder, Braintrust June 5, 2018 7 min read Jeff Bloomfield Founder, Braintrust 7 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust About Jeff Bloomfield is the founder […]
How Adopting From India Reinforced My “Why”
How Adopting From India Reinforced My “Why” | Braintrust Home › Blog › How Adopting From India Reinforced My “Why” Braintrust Point of View How Adopting From India Reinforced My “Why” Jeff Bloomfield Founder, Braintrust May 22, 2018 5 min read Jeff Bloomfield Founder, Braintrust 5 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust […]
Are You Getting Left Behind? The B2B Social Selling Wave
Are You Getting Left Behind? The B2B Social Selling Wave | Braintrust Home › Blog › Are You Getting Left Behind? NeuroSelling & Revenue Strategy Are You Getting Left Behind? The B2B Social Selling Wave Jeff Bloomfield Founder, Braintrust May 8, 2018 4 min read Jeff Bloomfield Founder, Braintrust 4 min remaining Connect on LinkedIn […]
Neuroscience and Sales? Really?
Neuroscience and Sales? Really? | Braintrust Home › Blog › Neuroscience and Sales? Really? Behavioral Neuroscience & Selling Neuroscience and Sales? Really? Jeff Bloomfield Founder, Braintrust May 4, 2018 8 min read Jeff Bloomfield Founder, Braintrust 8 min remaining Connect on LinkedIn Jeff Bloomfield Founder, Braintrust About Jeff Bloomfield is the founder of Braintrust and […]
