Recognition highlights how Braintrust's sales and leadership training with AI-roleplay reinforcement helps clients increase sales productivity by an average of 27%
CINCINNATI, OH — May 14, 2026 — Braintrust, the behavioral neuroscience firm behind NeuroSelling® and NeuroCoaching®, has been named to Selling Power's 2026 Top Sales Training Companies list. This marks Braintrust's fourth consecutive year on the list, a recognition that continues to validate the firm's science-first approach to how sellers communicate to build trust, and drive revenue.
According to Selling Power publisher and founder Gerhard Gschwandtner, quality sales training remains paramount to B2B sales success. "With markets whipsawing and global trade uncertainty creating new headwinds, B2B revenue teams are also navigating rapid change driven by AI: new buyer expectations, faster decision cycles, and a higher bar for insight-led conversations. Building a resilient, future-ready sales organization is essential to protect pipeline and sustain growth. Partnering with top sales training companies helps ensure your teams have the skills, coaching, and AI-enabled practices to win in 2026 and beyond."
"Four years in a row tells us the methodology is doing what it was built to do," said Jeff Bloomfield, Founder of Braintrust and author of NeuroSelling. "Buyers have changed. The teams winning right now are the ones who understand how to connect their communication with how the brain actually processes information and makes decisions. That's the work."
Where most sales training programs focus on canned scripts and rigid steps and frameworks, Braintrust makes trust-building and impactful communications simple to understand and easy to apply under pressure.
The programs are built upon 20+ years of behavioral neuroscience research to teach sellers and leaders how trust gets built, exactly how decisions actually get made, and how to adapt in real time. The result is real, lasting behavior change that sticks past the 90-day cliff where most training fails.
About the Selection
All companies on the list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions, and their company's unique contributions to the sales training marketplace. The main criteria used when selecting the companies to include on the 2026 list of Top Sales Training Companies were:
- Depth and breadth of sales training programs offered
- Innovative offerings (sales training courses, sales methodology, or sales delivery methods)
- Contributions to the sales training market
- AI impacts and integrations
- Strength of client satisfaction and overall client feedback
The recognition follows continued momentum for Braintrust across life sciences, manufacturing, software, insurance, and financial services, where enterprise revenue and HR leaders are increasingly turning to communication science to fix what scripts and playbooks have not.
View the full 2026 Selling Power Top Sales Training Companies list.
About Braintrust
Braintrust applies behavioral neuroscience to how organizations sell, lead, and develop talent. Through its flagship programs, NeuroSelling® and NeuroCoaching®, Braintrust helps revenue and people leaders at $250M+ organizations build trust-based sellers and trust-based leaders. Founded by Jeff Bloomfield, author of NeuroSelling, the firm partners with enterprise clients across life sciences, manufacturing, software, insurance, and financial services. Learn more at braintrustgrowth.com.
