How to Handle Difficult Customers with Grace

How to Handle Difficult Customers with Grace Dealing with difficult customers is an inevitable part of sales and customer service. Whether it’s a prospect who’s resistant to your pitch or an existing client who’s dissatisfied, these interactions can be challenging. However, they also present an opportunity to demonstrate professionalism, empathy, and problem-solving skills that build […]
Building a Diverse Sales Team: Benefits and Best Practices

Building a Diverse Sales Team: Benefits and Best Practices In today’s competitive marketplace, building a diverse sales team isn’t just a matter of meeting quotas or checking boxes—it’s a strategic advantage. Diversity brings fresh perspectives, fosters innovation, and helps sales teams connect with a broader range of customers. At Braintrust, we believe that diverse teams […]