Your Buyers’ Brains Have Evolved. Your Sales Training Hasn’t

sales people sitting in a large room learning from presenters

Your Buyers’ Brains Have Evolved. Your Sales Training Hasn’t | Braintrust Home › Blog › Your Buyers’ Brains Have Evolved. Your Sales Training Hasn’t NeuroSelling & Sales Enablement Your Buyers’ Brains Have Evolved. Your Sales Training Hasn’t Rob Vujaklija Director, Sales Performance, Braintrust March 19, 2026 9 min read Rob Vujaklija Director, Sales Performance, Braintrust […]

Why Your Best Reps Ignore Everything They Learned in Traditional Sales Training

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Why Your Best Reps Ignore Everything They Learned in Traditional Sales Training | Braintrust Home › Blog › Why Your Best Reps Ignore Traditional Sales Training NeuroSelling & Sales Enablement Why Your Best Reps Ignore Everything They Learned in Traditional Sales Training Rob Vujaklija Director of Sales Performance, Braintrust March 2, 2026 11 min read […]

The Forgetting Curve Is Eating Your Training Budget

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The Forgetting Curve Is Eating Your Training Budget | Braintrust Home › Blog › The Forgetting Curve Is Eating Your Training Budget NeuroSelling & Sales Enablement The Forgetting Curve Is Eating Your Training Budget Rob Vujaklija Director of Sales Performance, Braintrust February 23, 2026 12 min read Rob Vujaklija Director of Sales Performance, Braintrust 12 […]

Why Your Sales Training ROI Is a Fiction

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Why Your Sales Training ROI Is a Fiction | Braintrust Home › Blog › Why Your Sales Training ROI Is a Fiction NeuroSelling & Sales Enablement Why Your Sales Training ROI Is a Fiction Rob Vujaklija Director of Sales Performance, Braintrust February 5, 2026 11 min read Rob Vujaklija Director of Sales Performance, Braintrust 11 […]

How Elite Sales Teams Finish the Year Strong Without Burning Out

A group of salespeople sit around a table in a busy office collaborating.

How Elite Sales Teams Finish the Year Strong Without Burning Out | Braintrust Home › Blog › How Elite Sales Teams Finish the Year Strong Without Burning Out NeuroSelling & Sales Performance How Elite Sales Teams Finish the Year Strong Without Burning Out Rob Vujaklija Director of Sales Performance, Braintrust December 16, 2025 5 min […]

The Neuroscience of Curiosity: Why Great Sellers Ask Questions Differently

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The Neuroscience of Curiosity: Why Great Sellers Ask Questions Differently | Braintrust Home › Blog › The Neuroscience of Curiosity NeuroSelling & Sales Performance The Neuroscience of Curiosity: Why Great Sellers Ask Questions Differently Rob Vujaklija Director of Sales Performance, Braintrust November 11, 2025 5 min read Rob Vujaklija Director of Sales Performance, Braintrust 5 […]

The Trust Deficit: Why Modern Buyers Tune Out Smart Sellers

Man plugging ears as seller tries to sell something to him in office.

The Trust Deficit: Why Modern Buyers Tune Out Smart Sellers | Braintrust Home › Blog › The Trust Deficit: Why Modern Buyers Tune Out Smart Sellers NeuroSelling & Revenue Strategy The Trust Deficit: Why Modern Buyers Tune Out Smart Sellers Rob Vujaklija Director of Sales Performance, Braintrust November 6, 2025 4 min read Rob Vujaklija […]

The Neuroscience of Storytelling in Sales: How to Craft Stories That Move Buyers

Why Neuroscience Is the Missing Ingredient in Modern Sales Training

The Neuroscience of Storytelling in Sales: How to Craft Stories That Move Buyers | Braintrust Home › Blog › Neuroscience of Storytelling in Sales Behavioral Neuroscience & Selling The Neuroscience of Storytelling in Sales: How to Craft Stories That Move Buyers Rob Vujaklija Director of Sales Performance, Braintrust October 17, 2025 8 min read Rob […]

Stop Selling, Start Solving: How NeuroSelling® Turns Objections into Opportunities

Business professional with red hair pointing upwards in front of a modern glass building, symbolizing leadership and positive engagement in sales conversations.

Stop Selling, Start Solving: How NeuroSelling® Turns Objections into Opportunities | Braintrust Home › Blog › Stop Selling, Start Solving NeuroSelling & Revenue Strategy Stop Selling, Start Solving: How NeuroSelling® Turns Objections into Opportunities Rob Vujaklija Director of Sales Performance, Braintrust October 8, 2025 4 min read Rob Vujaklija Director of Sales Performance, Braintrust 4 […]

The New Sales Playbook: AI as Your Co-Pilot, Not Your Competitor

Futuristic jet aircraft with digital brain graphic, symbolizing AI as a co-pilot in sales, soaring through a clear blue sky.

The New Sales Playbook: AI as Your Co-Pilot, Not Your Competitor | Braintrust Home › Blog › The New Sales Playbook: AI as Your Co-Pilot AI for Sales & Revenue Tech The New Sales Playbook: AI as Your Co-Pilot, Not Your Competitor Rob Vujaklija Director of Sales Performance, Braintrust October 1, 2025 7 min read […]