NeuroSelling® Changed Everything I Thought I Knew About Sales
When I first joined Braintrust, I came from a world of sales training programs. I had spent over a decade immersed in frameworks, methodologies, roleplays, and sales scripts, good ones, even great ones. I’d worked with talented reps and teams across industries. But if I’m being honest, I’d also seen how quickly those “breakthrough” techniques […]
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action A few years ago, we were working with a fast-growing software company that had recently overhauled its product suite. The team was energized. Their demos were packed with functionality, dashboards, data points, integrations—every bell and whistle you could imagine. But there was one problem. Their deals […]
The Role of Oxytocin in Customer Loyalty: Building Bonds That Last
The Neuroscience of Trust and How It Fuels Repeat Business Sales professionals often think of customer loyalty as the result of great products, competitive pricing, and reliable service. And while all of that matters, neuroscience suggests that the real engine of customer loyalty lives somewhere far less obvious—in the chemistry of the human brain. At […]
Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch
How to Decode What Buyers Are Really Thinking (Even When They Don’t Say It) You’ve been there before. You’re delivering your pitch, explaining your value proposition, and on the surface, the buyer seems engaged. They’re nodding. Smiling, even. Saying all the right words. But something feels off. Something unsaid. A slight tightening of the mouth. […]
