Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

Only 10% Of Sales Professionals Are Experts At This
Perhaps you’ve heard the quip, “We were given two ears and one mouth for a

The Types of Questions Your Customers Are Tired Of Hearing
Not long ago we were having a training session with one of our clients as

The Two Elements Needed To Inspire Others
For those of you that partner with us as a client or Academy member, listen

Use This To Boost Your Sales Training
“The only thing worse than training your people and losing them, is not training your

Why Understanding This Can Eliminate The Need To Discount Your Price
Early in my career, I had the privilege of living in Europe allowing me the

How to Get Prospects to Say YES In More Conversations
I don’t know about you, but when given a choice to root for the underdog
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview