The New Sales Playbook: AI as Your Co-Pilot, Not Your Competitor

Futuristic jet aircraft with digital brain graphic, symbolizing AI as a co-pilot in sales, soaring through a clear blue sky.

The New Sales Playbook: AI as Your Co-Pilot, Not Your Competitor | Braintrust Home › Blog › The New Sales Playbook: AI as Your Co-Pilot AI for Sales & Revenue Tech The New Sales Playbook: AI as Your Co-Pilot, Not Your Competitor Rob Vujaklija Director of Sales Performance, Braintrust October 1, 2025 7 min read […]

AI in Sales: How Neuroscience Makes Conversations More Human

Brain graphic with digital circuitry, arrows indicating growth, and handshake symbol, representing AI's role in enhancing sales through neuroscience and human connection.

AI in Sales: How Neuroscience Makes Conversations More Human | Braintrust Home › Blog › AI in Sales: Neuroscience & Human Connection AI for Sales & Revenue Tech AI in Sales: How Neuroscience Makes Conversations More Human Sam Barry SVP of Sales, Braintrust September 8, 2025 8 min read Sam Barry SVP of Sales, Braintrust […]

AI and Humans: The Future of Sales

AI concept illustration with a human silhouette and neural circuitry, symbolizing the integration of artificial intelligence in sales and human connection.

AI and Humans: The Future of Sales | Braintrust Home › Blog › AI and Humans: The Future of Sales NeuroSelling & Revenue Strategy AI and Humans: The Future of Sales Rob Vujaklija Director of Sales Performance, Braintrust August 26, 2025 9 min read Rob Vujaklija Director of Sales Performance, Braintrust 9 min remaining Connect […]

NeuroSelling® Changed Everything I Thought I Knew About Sales

Thoughtful man in a light blue shirt, seated at a desk with a laptop, contemplating sales strategies and buyer psychology, with a notepad and a chart showing growth trends nearby.

NeuroSelling® Changed Everything I Thought I Knew About Sales | Braintrust Home › Blog › NeuroSelling® Changed Everything I Thought I Knew NeuroSelling & Revenue Strategy NeuroSelling® Changed Everything I Thought I Knew About Sales Sam Barry SVP of Sales, Braintrust August 11, 2025 4 min read Sam Barry SVP of Sales, Braintrust 4 min […]

AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey

ChatGPT Image Jul 25, 2025, 10_49_59 AM

AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey | Braintrust Home › Blog › AI and Cognitive Load AI for Sales & Revenue Tech AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey Rob Vujaklija Director of Sales Performance, Braintrust July 31, 2025 5 min read Rob Vujaklija […]

Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action

Man analyzing data on a computer screen, showcasing complex graphs and metrics, reflecting themes of decision-making and overcoming analysis paralysis in sales.

Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action | Braintrust Home › Blog › Overcoming Analysis Paralysis NeuroSelling & Revenue Strategy Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action Sam Barry SVP of Sales, Braintrust July 29, 2025 4 min read Sam Barry SVP of Sales, Braintrust 4 min remaining Connect on LinkedIn […]

The Role of Oxytocin in Customer Loyalty: Building Bonds That Last

Brain illustration highlighting oxytocin molecules, representing the neuroscience of customer loyalty and emotional bonding in sales.

The Role of Oxytocin in Customer Loyalty: Building Bonds That Last | Braintrust Home › Blog › The Role of Oxytocin in Customer Loyalty Behavioral Neuroscience & Selling The Role of Oxytocin in Customer Loyalty: Building Bonds That Last Sam Barry SVP of Sales, Braintrust July 23, 2025 4 min read Sam Barry SVP of […]

Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch

Man in a suit displaying contrasting microexpressions, illustrating subtle emotional cues relevant to sales communication and buyer psychology.

Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch | Braintrust Home › Blog › Microexpressions in Sales Behavioral Neuroscience & Selling Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch Sam Barry SVP of Sales, Braintrust July 21, 2025 5 min read Sam Barry SVP of Sales, Braintrust 5 min remaining Connect […]

Leveraging the Peak–End Rule: Become a Seller That Leaves a Lasting Impression

Golden trophy on rocky peak against a sunset backdrop, symbolizing achievement and success in sales and leadership.

Leveraging the Peak-End Rule: Become a Seller That Leaves a Lasting Impression | Braintrust Home › Blog › Leveraging the Peak-End Rule Behavioral Neuroscience & Selling Leveraging the Peak-End Rule: Become a Seller That Leaves a Lasting Impression Rob Vujaklija Director of Sales Performance, Braintrust July 17, 2025 7 min read Rob Vujaklija Director of […]

The Brain on Story: Structuring Case Studies to Activate Neural Engagement

Case study document on wooden table with brain illustration, book icon, and clipboard with graph, symbolizing storytelling in sales and neuroscience engagement.

The Brain on Story: Structuring Case Studies to Activate Neural Engagement | Braintrust Home › Blog › The Brain on Story Behavioral Neuroscience & Selling The Brain on Story: Structuring Case Studies to Activate Neural Engagement Rob Vujaklija Director of Sales Performance, Braintrust July 15, 2025 4 min read Rob Vujaklija Director of Sales Performance, […]