Private Equity | Braintrust Growth
Private Equity

You bought the company.
Now accelerate it.

The value creation plan says grow revenue, expand margins, and build a leadership team that can scale. But the fastest lever you have across every portfolio company is the one most PE firms overlook: how your portco's people communicate when it matters most.

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We Know Your World

The hold period does not wait for organic growth.

Whether you are 90 days post-close or preparing for exit, every portfolio company faces the same pressure: deliver measurable performance improvement faster than the business would naturally produce it. Here is what we see across PE-backed companies.

01

The sales team you inherited is underperforming the thesis

You acquired the company based on a growth thesis that assumes top-line acceleration. But the sales team you inherited was built for the founder's era: relationship-driven, inconsistent in process, and dependent on a few top performers who carry the number. Scaling revenue requires transforming how the entire team sells, not just hiring more reps.

02

The leadership team cannot scale with the business

The portco's leadership was effective at running a $30M or $50M business. But the value creation plan calls for $100M+. The gap is not strategic vision. It is communication under pressure: how leaders coach their teams through change, retain key talent during transitions, and build a culture that performs at the next level. Most PE-backed leadership teams need to be developed, not just replaced.

03

You need measurable ROI, not a training event

Operating partners and value creation teams do not have patience for programs that produce satisfaction scores and completion certificates. You need interventions that connect directly to revenue acceleration, margin improvement, and EBITDA growth. If it cannot be measured against the value creation plan, it does not belong in the portfolio.

04

You need a partner that can deploy across multiple portcos

One-off engagements are inefficient. You need a training and coaching partner that understands the PE model, can deploy rapidly across different industries and company sizes within your portfolio, and can scale from a single portco to a platform-wide initiative without losing quality or customization.

The Value Creation Lever

Communication is one of the fastest paths to EBITDA improvement.

Every value creation plan has the same core levers: grow revenue, improve margins, build the team. What most plans miss is that all three of those levers are downstream of how your portco's people communicate. Sellers who build trust close faster and at higher margins. Leaders who coach instead of direct retain talent and drive accountability. The ROI is not theoretical. It is measurable within the hold period.

When a portco sales rep is sitting across from a prospect who could accelerate the growth thesis, or a newly promoted VP is trying to align a team through post-acquisition change, the brain under pressure does not follow the value creation plan. Your people revert to the habits they had before the acquisition. That is the gap we close.

72%
of B2B deals end in "no" or "no decision." In a PE-backed company with aggressive growth targets, every stalled deal is a direct hit to the value creation timeline.
50%
of employees who leave cite their manager as the reason. In a portco navigating post-acquisition change, retaining key talent is critical to the thesis. Coaching ability drives retention.
90%
of training is forgotten within 30 days. Without sustained neuroscience-based reinforcement, your investment in portco development produces no lasting behavior change.
Why We Are Different

We do not run workshops.
We create measurable value.

Most training providers deliver a two-day event and call it done. We deliver a 12-month behavior change program backed by neuroscience, reinforcement coaching, and AI-powered practice that produces the sustained performance improvement your value creation plan requires.

NeuroSelling transforms how your portco's sales teams communicate with buyers, driving revenue acceleration and margin protection. NeuroCoaching transforms how the leadership team communicates with their people, driving retention, accountability, and culture through the pressure of rapid growth. Both come with baseline metrics and a performance guarantee.

"If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. This team has made an incredible impact on our sales, marketing, and operations teams."
Matt A., CEO
Solutions for Portfolio Companies

Deployable across your portfolio. Measurable within the hold period.

Revenue Acceleration

NeuroSelling

Transform how your portco's sales teams communicate with buyers. Shorten sales cycles, increase win rates, protect margins, and build a repeatable selling motion that scales beyond the founder or a few top performers. Deployable across any industry, any company size, any sales model within your portfolio.

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Leadership Development

NeuroCoaching

Develop your portco's leadership team to scale with the business. Equip executives, managers, and team leads to coach through post-acquisition change, retain key talent, build accountability, and create a high-performance culture that survives leadership transitions. Critical for portcos moving from founder-led to professionally managed.

Meet NeuroCoaching
AI-Powered

AI Roleplay & Coaching Platform

Give your portco teams unlimited practice with AI-simulated conversations tailored to their market: sales discovery, competitive displacement, customer expansion, leadership coaching scenarios, and post-acquisition alignment conversations. Scalable across your entire portfolio with real-time performance analytics.

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Quick Wins

MasterClasses

A targeted, high-impact session built around one specific portco challenge. Whether it is a 100-day sales acceleration post-close, preparing a sales team for a new market entry, or aligning leadership through a management transition, a MasterClass delivers results on the timeline PE demands.

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Measured Results

We back every engagement with a performance guarantee.

$200M
Year-Over-Year Revenue Increase
A mature portfolio company with plateauing sales went from flat to a $200M increase after deploying NeuroSelling across their field team.
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103%
Bookings Growth
A clean energy company grew bookings from $43.6M to $88.7M by transforming how their sales team communicated with buyers.
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25% to 8%
Turnover Reduction
A company reduced employee turnover from 25% to 8% by transforming how their leaders coached and developed their teams through NeuroCoaching.
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Ready to accelerate value across your portfolio?

It starts with a 30-minute conversation. No pitch, no pressure. Just a direct discussion about your value creation priorities and whether we can help your portfolio companies perform.

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Every engagement is backed by a performance guarantee.