As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say “Yes.” In Story-Based Selling: Create, Connect, and Close, Jeff Bloomfield says it’s really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople, and all of us, to immediately connect to a customer’s feelings of trust and liking.
Jeff tells his own engaging stories, while teaching step-by-step techniques of intentional storytelling, helping you learn how to create a fast connection with the listener, no matter who is buying or what a person wants to sell.
Tapping into the latest research in neuroscience, you will learn to change the way you communicate in both your personal life and professional life.