Tools, research, and frameworks you can use today.
Case studies, whitepapers, one-pagers, and guides from two decades of helping sales teams close and leaders coach in the moments that matter.
Case Studies
Revenue, Up from $1.0B in Three Years
See how we grew a mature brand with plateauing sales to double-digit growth and cut turnover from 25% to 8%.
View the case study →Bookings Growth from $43.6M to $88.7M
See how we helped a clean energy storage company rethink their approach to selling.
View the case study →Incremental Value Generated
See how a $45B global manufacturer built one coachable customer engagement framework across its international markets.
View the case study →Bookings Growth from $76M to $101M
See how we grew bookings for an underground utility and safety company by 33% in twelve months.
View the case study →Additional Revenue in 12 Months
See how a human capital management leader nearly doubled its closing ratio, from 18% to 35%.
View the case study →Growth in New Monthly Pipeline
See how a PE-backed SaaS and IT company grew new pipeline from $1M to $3.5M a month, just five months in.
View the case study →Year-Over-Year Growth Rate
See how a business services company serving healthcare doubled its growth rate, grew average deal size 20%, and ramped new sellers faster.
View the case study →Improvement in Situational Coaching Skills
See how an $8B pharmaceutical organization lifted leader coaching skills and expanded NeuroCoaching® across five groups.
View the case study →Shared by Reps and Their Leaders
See how a $61B pharmaceutical organization connected NeuroSelling® with NeuroCoaching® so what reps learn gets reinforced in the field.
View the case study →Repeatable Coaching Across the Leadership Team
See how a $43B global pharmaceutical leader layered NeuroCoaching® into its existing framework and scaled it from one leader to many.
View the case study →Reports & Whitepapers
The 2026 Leadership Trust Barometer Report
Why developing trust-brokering leaders is the most urgent investment in your organization.
Access the report →The 2026 Sales Trust Barometer Report
How the global trust crisis is reshaping buyer behvaior and what sales teams must do about it.
Access the report →The Training Gap
Why frontline managers struggle to pull through leadership training with their teams.
Access the guide →Healthcare Access Is Broken
Where rebuilding starts when meaningful connection with clinical decision-makers is eroding.
Access the guide →Unlocking Peak Performance
How emotional intelligence transforms coaching outcomes.
Access the guide →The Myth of "Product Knowledge"
Why knowing more does not mean selling more.
Access the guide →Psychological Safety Is a Revenue Lever, Not an HR One
A team that doesn't feel safe is quietly paying a tax on every deal.
Access the guide →Why Buyers Decide Who to Believe Before What to Buy
Logic doesn't create trust. It rationalizes a decision trust already made.
Access the guide →Why "Stuck" Deals Aren't a Process Problem
The deal isn't stuck in your CRM. It's stuck in the buyer's brain.
Access the guide →Articles
Authentic Customer Conversations
Why they still matter in the age of AI.
Download the article →Books
NeuroSelling 2.0
Mastering the Customer Conversation Using the Surprising Science of Decision-Making. By Jeff Bloomfield.
Buy on Amazon →
NeuroCoaching
Mastering Situational Coaching Conversations: The Neuroscience Behind High-Performing Leaders. By Dan Docherty, PhD & Jeff Bloomfield.
Buy on Amazon →Want to see the science in action with your team?
The resources give you the insight. Our programs give your people the habits. Start a conversation about bringing Braintrust to your organization.
Start a Conversation →Case Studies
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
33% Increase In Annual Revenue
See how we grew revenue for an underground utility and safety company by 33%.
Reports
How To Utilize AI In Sales In 2025
Learn how best in class companies will utilize AI in 2025.
State of Sales Performance 2025
A glimpse into the state of sales performance in 2025.
The Training Gap
Why front-line managers struggle to pull through leadership training with their teams.
Healthcare Access Is Broken: Here's Where Rebuilding Starts
Across healthcare, “access” takes different forms but signals the same problem: meaningful connection with clinical decision-makers is eroding.
Unlocking Peak Performance
How emotional intelligence transforms coaching outcomes.
Gartner CSO & Sales Leader Conference Recap Report
Our top three takeaways from the Gartner’s Conference.
Articles
Books
NeuroSelling®
NeuroCoaching®
Mastering Situational Coaching Conversations. The Neuroscience Behind High-Performing Leaders.
