Tools, research, and frameworks you can use today.
Case studies, whitepapers, one-pagers, and guides from two decades of helping sales teams close and leaders coach in the moments that matter.
Case Studies
Year-Over-Year Sales Increase
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200M in sales.
View the case study →Bookings Growth from $43.6M to $88.7M
See how we helped a clean energy storage company rethink their approach to selling.
View the case study →Increase in Sales Performance
See how we helped a $3 billion enterprise sales team increase their sales performance by 30%.
View the case study →Increase in Annual Revenue
See how we grew revenue for an underground utility and safety company by 33%.
View the case study →Reports & Whitepapers
How to Utilize AI in Sales in 2025
Learn how best-in-class companies will utilize AI in 2025.
Access the report →State of Sales Performance 2025
A glimpse into the state of sales performance in 2025.
Access the report →The Training Gap
Why frontline managers struggle to pull through leadership training with their teams.
Access the report →Healthcare Access Is Broken
Where rebuilding starts when meaningful connection with clinical decision-makers is eroding.
Access the report →Unlocking Peak Performance
How emotional intelligence transforms coaching outcomes.
Access the report →The Myth of "Product Knowledge"
Why knowing more does not mean selling more.
Access the report →Articles
Authentic Customer Conversations
Why they still matter in the age of AI.
Download the article →Books
NeuroSelling 2.0
Mastering the Customer Conversation Using the Surprising Science of Decision-Making. By Jeff Bloomfield.
Buy on Amazon →
NeuroCoaching
Mastering Situational Coaching Conversations: The Neuroscience Behind High-Performing Leaders. By Dan Docherty, PhD & Jeff Bloomfield.
Buy on Amazon →Want to see the science in action with your team?
The resources give you the insight. Our programs give your people the habits. Start a conversation about bringing Braintrust to your organization.
Start a Conversation →Case Studies
A Bookings increase From $43.6MM To $88.7MM
See how we helped a clean energy storage company rethink their approach to selling.
30% Increase In Sales Performance
See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.
$200MM Increase In Year over Year Sales
See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.
33% Increase In Annual Revenue
See how we grew revenue for an underground utility and safety company by 33%.
Reports
How To Utilize AI In Sales In 2025
Learn how best in class companies will utilize AI in 2025.
State of Sales Performance 2025
A glimpse into the state of sales performance in 2025.
The Training Gap
Why front-line managers struggle to pull through leadership training with their teams.
Healthcare Access Is Broken: Here's Where Rebuilding Starts
Across healthcare, “access” takes different forms but signals the same problem: meaningful connection with clinical decision-makers is eroding.
Unlocking Peak Performance
How emotional intelligence transforms coaching outcomes.
Gartner CSO & Sales Leader Conference Recap Report
Our top three takeaways from the Gartner’s Conference.
Articles
Books
NeuroSelling®
NeuroCoaching®
Mastering Situational Coaching Conversations. The Neuroscience Behind High-Performing Leaders.
