Braintrust Logo

The Braintrust Sales Management Diagnostic™

Are your sales managers excelling in the actions that drive commercial success, including situational coaching conversations, boosting team performance, and nurturing future leaders?

Conduct a diagnostic of your frontline staff to uncover the strengths and areas for improvement of sales managers across your organization, ensuring they are equipped to maximize team effectiveness and cultivate long-term leadership.

"NeuroCoaching™ took us from a good company to a great leadership organization. Thanks to the Braintrust team."

Tres J. - VP of Sales

0 +
Companies Trained
> 0 %
client satisfaction Rate
0 +
Leaders Trained

Get Actionable Results That Will Help You:

Identify high-impact skill opportunities for individual manager improvement

Gain a clear understanding of how your sales managers are performing compared to industry best practices and their peers, identifying opportunities to enhance leadership effectiveness and drive team success.

Ensure your managers drive commercial success among their teams

Enable immediate and long-term development for your sales managers by pinpointing areas for growth and aligning them with targeted resources and training programs to enhance their leadership and team performance.

Improve The Development Of Promising Future Managers

Get valuable insights into the strengths and development areas of potential future managers, enabling organizations to create targeted growth plans. Focus on building critical leadership skills to prepare promising individuals for successful management roles.

The Sales Management Diagnostic™ Process

Our Diagnositc is broken into three steps:

Step 1: Schedule The Intro Call

Schedule a 30-minute intro call so we can understand your current scenario and structure the Diagnostic process.

Step 2:
Complete The Diagnostic

You select your leaders and their direct reports to complete the assessment individually. This can be your entire organization or a select cohort of leaders and their team members.

Step 3:
We'll Co-Review The Report With Next Steps

We co-create action plans based on insights to address identified areas and enhance team and organizational performance.

From SMB to Enterprise, over 100+ industry-leading companies are widening the performance gap against their competition with Braintrust

Companies That Prioritize leadership development Are 2.3 Times More Likely To Be Leaders In Their Respective Markets

We’ve identified the essential leadership behaviors that enhance performance, accelerate growth, and foster a culture of high achievers through effective development and coaching programs.

Sales climate™ assessment

Meet Our Sales Climate™ Assessment

Our Sales Climate Assessment consists of six areas, each with 8-12 questions, plus two open-ended questions.

Employee Vision

The understanding of the values, stories, and standards of each team member.

Coaching Effectiveness

The communication skill that drives sustained performance through tailored situational conversations.

Leader Vision

The understanding of the values, stories, and standards of each leader.

Climate Activators

The communication levers that can amplify or dampen the cultural environment (EI, Questions, Active Listening, Coaching Styles, Psychological Safety).

Organizational Vision

The understanding of the values, stories, and standards of the organization.

Situational Conversations

A structured yet personalized communication approach to intentional and situationally fluent coaching conversations that enable performance.

Program Delivery Options

Our NeuroCoaching™ Program can be delivered based on your preference and needs. From traditional to blended learning options, we have a solution that works for you and your team.
This delivery option allows for a comprehensive learning environment equipped with role plays, case studies, group discussions, and other interactive activities enabling participants to easily transfer new skills from the classroom to the real world.
 
This delivery method combines the ease of e-learning modules with traditional face-to-face teaching and allows participants to learn at their own pace while providing the benefits of group interaction and individual instruction.
 
Different from typical, self-paced e-learning environments, our online option is delivered by a live Braintrust facilitator, enabling participants to experience the same level of interaction they would in a physical classroom, utilizing technology.
 
 
Our Train-the-Trainer option will certify your internal training staff on the skills, processes, support tools, and methods necessary for the highest quality ongoing, internal delivery.
 

old school Sales Training Programs Are broken

It’s time for a newer, Neuroscience supported approach.

$200MM Increase In Year over Year Sales

See how we grew a mature brand with plateauing sales from flat to an increase of nearly $200MM in sales.

A Bookings increase From $43.6MM To $88.7MM

See how we helped a clean energy storage company rethink their approach to selling.

30% Increase In Sales Performance

See how we helped a $3 Billion enterprise sales team increase their sales performance by 30%.

How We Will Set You Apart

What can you expect from our programs?

Evidence-Based

Our programs are research and evidence-based and apply the latest in neuroscience and behavioral psychology.

Experienced Trainers

Our coaches and trainers have decades of sales leadership and coaching experience.

Award Winning

We’ve been a named one of Selling Power's Top 20 Sales Training Company year after year.

ROI Focused

ROI focused? We absolutely are. No one else offers an ROI Guarantee on their services like we do.

Let's Develop High Performing Leaders

Fill out the form below and we'll coordinate the start of your Sales Management Diagnostic™

Neurocoaching™

Great leadership is critical to organizational success.

NeuroCoaching™ teaches leaders how to build meaningful relationships with team members and how to communicate more effectively in any situational conversation. 

NeuroCoaching™ is more than a leadership development program. It increases engagement, reduces turnover, and delivers meaningful ROI for any organization.

Over 100+ industry-leading companies are widening the performance gap against their competition with Braintrust.

Equitable Logo
Northeastern Mutual Logo
Merck Logo

Companies That Prioritize Leadership Development Are 2.3 Times More Likely To Be Leaders In Their Respective Markets

We’ve identified the essential leadership behaviors that enhance performance, accelerate growth, and foster a culture of high achievers through effective development and coaching programs.

Rotating Ball Icon

How does ineffective coaching impact your business?

1.5 - 2X

The Cost Of Turnover

Losing an employee can cost up to 1.5 – 2 times the employee’s annual salary.

#1

Productivity Is Hampered

A recent study found that psychological safety is the #1 driver of productivity.

$30.5 billion

Turnover Costs Are Significant

The cost of turnover to the economy is over $30.5 billion per year.

Rotating Ball Icon

Built To Serve All Leadership Levels

Senior Leaders

Designed for executives leading functions, divisions, or entire organizations.

Mid-Level Leaders

Designed for those leading a team and reporting up to senior leaders.

Frontline Leaders

Designed for those managing one or more direct reports.

Individual Contributors

Designed for those who are looking to advance into a leadership position.

Our NeuroCoaching™ Program

A proven leadership communication program that leverages neuroscience to drive sustained performance through tailored situational coaching conversations.

Phase 01

The Power of Shared Vision

Using our NeuroVisioning™ process, we help you understand the science behind the importance and value of shared vision.

Then, we help you create and connect the organizational vision to the leader vision, and employee vision.

Phase 02

Develop and Implement Our World-Class Coaching Training Program

Leveraging recent advances in neuroscience and behavioral psychology, we will transform the leaders in your organization into world-class coaches. 

In our training programs (live or virtual), your leaders will learn to communicate the right information, in the right way, and the right order for every situation.

Phase 03

Deliver the Right Support

Our team of world-class coaches support your leaders with ongoing reinforcement to create consistency and accountability to ensure high performance into the future.

Coaching for Purpose. Coaching for Impact. Coaching for Performance.

Industry Leaders Grow And Differentiate Themselves With Braintrust

Equitable Logo
Northeastern Mutual Logo
Merck Logo

Performance Driven Training Companies Of The Future Look Like Us

Don't take our word for it

White and Black Checkmark

If you are looking for ELITE growth partners for your company, look no further than the team at Braintrust. I was fortunate enough to be introduced to them about 15 months ago and this team has made an incredible impact on our sales, marketing and operations teams.

Matt Aston, CEO GPRS

White and Black Checkmark

It became very apparent early on that Braintrust could really help us grow our business. Their attention to detail, structured programs, project management, commitment to the partnership and execution of deliverables has been second to none. As a result, we progressed from what was initially a marketing consulting agreement to a fullblown partnership including NeuroMessaging™, NeuroSelling®, and NeuroCoaching™ for the second half of the year.

Brandon Sorensen, VP Sales & Marketing, Dynapower

White and Black Checkmark

NeuroCoaching™ helped my team translate neuroscience principles into a practical model that will have a sustaining impact on team member development and performance. We were looking for a sustainable coaching model and we got it. As a team, we crystallized a foundational vision for our business unit, each leader, and our employees. The program will take us from a good company to a great leadership organization. Thanks to the Braintrust team.

Tres Johnson, VP of Psychiatry Sales, Lundbeck

You Ask. We Answer.

We'll always shoot you straight.

What does your typical engagement look like?

All engagements begin with an exploration into the goals of your organization. Based upon that discovery, we will collaborate with you to co-create the right program to meet your needs and achieve your goals, whether sales (NeuroSelling®), coaching (NeuroCoaching™), or a customer support team (NeuroServing™). All programs have a strong core of application and activation, which includes skills training and 1:1 coaching.

Believe it or not, yes we do! With agreed-upon baseline metrics/KPIs as well as 12 months of reinforcement coaching as part of the engagement, if an associate or associates in the organization do not achieve the desired, agreed-upon measurable improvement, Braintrust will continue to provide 1:1 coaching for that associate, at our cost, until they achieve the desired performance and improvement or until the company decides that the individual cannot meet the standard.

Engagements vary significantly depending on the type of program and the number of associates included in a program. As a foundation, it is safe to expect a minimum investment of $100,000 and for our larger clients, we have delivered engagements of over $1M+. Bottom line, we can support engagements of multiple sizes in numerous industries.

We have built a unique combination of Academia (Ph.Ds), past Enterprise B2B Executives, and world-class certified coaches and facilitators that have delivered thousands of hours of Braintrust-certified content. Our executive team held senior-level positions in multiple industries in previous organizations prior to joining Braintrust. We have a combined 112+ years of B2B Leadership experience on our team.

As with the investment question, engagements vary depending on the type of program, However, our live training sessions are never longer than two days, our virtual sessions are typically two hours or less and our 1:1 coaching sessions are generally an hour.

Yes! In fact, we conducted a 12-month study with one of our clients to assess the return on investment from our NeuroSelling® program. 108 out of 135 sales representatives showed an increase in total revenue over baseline. Total revenue across the group increased by $615,816 per month and over a 12-month period, total revenue increased by $7,389,792 versus baseline. For additional details, please click on the link to access and download the report here.

Great Leaders Are Great Coaches

We've helped hundreds of leading companies overcome challenges around leadership development. It all starts with a 30-minute conversation. Fill out the form below and a team member will be in touch.