Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

The Power of Mental Models: Coaching Clients to See New Possibilities
The Power of Mental Models: Coaching Clients to See New Possibilities | Braintrust Home ›

Your Coaching Climate: Let’s Improve It
Your Coaching Climate: Let’s Improve It | Braintrust Home › Blog › Your Coaching Climate:

The Role of Oxytocin in Customer Loyalty: Building Bonds That Last
The Role of Oxytocin in Customer Loyalty: Building Bonds That Last | Braintrust Home ›

Staying Out of the ICU: Intensive Conversations Unit
Staying Out of the ICU: Intensive Conversations Unit | Braintrust Home › Blog › Staying

Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch
Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch | Braintrust Home › Blog

Leveraging the Peak–End Rule: Become a Seller That Leaves a Lasting Impression
Leveraging the Peak-End Rule: Become a Seller That Leaves a Lasting Impression | Braintrust Home
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning