Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Skills vs. Behaviors: The Training Gap Nobody Talks About
There’s a fundamental gap at the heart of sales training that most organizations never recognize: the difference between teaching skills and changing behaviors. Skills are what reps know how to do; behaviors are what they actually do under pressure.
Why Your Sales Training ROI Is a Fiction
Every year, organizations invest billions in sales training programs that produce almost no lasting behavior change. The uncomfortable truth is that traditional sales training ROI calculations are built on a foundation of fiction: they measure activity, not impact, and they conveniently ignore the neuroscience of how adults actually learn and retain information.
Why Your Best Reps Ignore Everything They Learned in Traditional Sales Training
Why Your Best Reps Ignore Everything They Learned in Traditional Sales Training | Braintrust Home
The Forgetting Curve Is Eating Your Training Budget
Home › Blog › The Forgetting Curve Is Eating Your Training Budget NeuroSelling & Sales
Skills vs. Behaviors: The Training Gap Nobody Talks About
Skills vs. Behaviors: The Training Gap Nobody Talks About | Braintrust Home › Blog ›
The Rep Factory Model: How Sales Training Became a Commodity
The Rep Factory Model: How Sales Training Became a Commodity | Braintrust Home › Blog
