Mind What Matters

Insights on selling, leading, and the neuroscience behind both.

Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

Emotional Intelligence: A Deep Dive Into the Most Valuable Leadership Skill | Braintrust Home ›

Emotional Economics: How Feelings Influence Purchase Decisions | Braintrust Home › Blog › Emotional Economics:

Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos | Braintrust Home › Blog ›

Change Barriers: What Are They and How to Avoid Them | Braintrust Home › Blog

Framing for Persuasion: Crafting Sales Messages That Resonate with the Brain | Braintrust Home ›

Harnessing the Brain’s Reward Pathways: Positive Reinforcement in Coaching | Braintrust Home › Blog ›

Developing the Next Generation of Leaders: Strategies for Internal Succession Planning