Mind What Matters
Insights focused around sales enablement and leadership development.

The Impact of Cognitive Biases on Sales: Recognizing and Counteracting Biases in Buyer Behavior
The Impact of Cognitive Biases on Sales: Recognizing and Counteracting Biases in Buyer Behavior In

Why Traditional Sales Training Does Not Work
Why Traditional Sales Training Doesn’t Work: Leveraging Behavioral Psychology and Neuroscience for Effective Communication Traditional

Emotional Contagion
Harnessing Emotional Contagion in Sales: Insights from Behavioral Psychology and Neuroscience In the world of

Building a Coaching Culture: Leveraging Neuroplasticity for Continuous Improvement
Building a Coaching Culture: Leveraging Neuroplasticity for Continuous Improvement In today’s fast-paced business environment, creating

Emotion Coaster and the Arcs Within Conversations
Riding the Emotion Coaster: Mastering the Arcs Within Sales Conversations In the high-stakes world of

The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales
The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales In sales, the
If You Don’t Know What Drives Your People, You’re Managing Blind
If You Don’t Know What Drives Your People, You’re Managing Blind

