Mind What Matters

Insights on selling, leading, and the neuroscience behind both.

Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

The Hidden Cost of Ignoring Emotion in Coaching Conversations | Braintrust Home › Blog ›

How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy | Braintrust Home ›

Practicing Gratitude in Sales: The Unexpected Driver of Long-Term Growth | Braintrust Home › Blog

Coach the Whole Human: Why Personal Values Should Guide Performance Conversations | Braintrust Home ›

Emotional Arcs in Sales Conversations: How to Guide the Buyer Journey with Intentional Shifts |

Your Team Craves Psychological Safety: How to Build It and Why It Matters | Braintrust

Developing the Next Generation of Leaders: Strategies for Internal Succession Planning