Mind What Matters

Insights on selling, leading, and the neuroscience behind both.

Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

Framing for Persuasion: Crafting Sales Messages That Resonate with the Brain | Braintrust Home ›

Harnessing the Brain’s Reward Pathways: Positive Reinforcement in Coaching | Braintrust Home › Blog ›

The Neuroscience of Social Proof: Using Testimonials to Drive Conversions | Braintrust Home › Blog

From Awareness to Action: Using Mindfulness to Enhance Coaching Outcomes | Braintrust Home › Blog

NeuroAnchoring in Coaching: How to Create Lasting Behavioral Change | Braintrust Home › Blog ›

Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall | Braintrust Home › Blog ›

Developing the Next Generation of Leaders: Strategies for Internal Succession Planning