Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

What Is Leadership Coaching? A Complete Guide for HR Leaders
Leadership coaching is a structured, ongoing partnership between a trained coach and a leader, built to strengthen how that leader thinks, decides, and manages people, rather than to hand them a script to follow.

9 Ways AI Is Actually Changing Sales Enablement in 2026
These are nine specific, verifiable shifts in what AI actually does inside enablement functions today, not what a roadmap slide says it might do someday, and each one is paired with what it does not touch.

The Top Sales Training Companies for Insurance in 2026
Insurance selling does not look like selling in most other industries, and a sales training vendor built for software or manufacturing rarely transfers well.

Training and Developing Talent Through a PE Add-On Acquisition
A private equity platform closes an add-on acquisition and rolls its sales methodology or leadership cadence onto the company it just bought, all inside the first 90 days.

9 Signs Your Frontline Supervisors Were Promoted, Not Developed
Most lists of warning signs for new managers read the same way no matter the industry: poor delegation, weak communication, low morale. None of that is wrong, and none of it is particularly useful, because it describes the outcome and not the mechanism.

What Is Sales Enablement? The Complete Definition, Framework, and Why Most Programs Fail to Change Behavior
Sales enablement is the function responsible for giving sellers the content, training, coaching, and tools they need to have better conversations with buyers, at the moments those conversations actually happen.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning