Major Sales Frustrations of 2026 and How to Overcome Them with Neuroscience
Sales has never been easy, but the landscape in 2026 presents unique frustrations. Buyers are more informed than ever, technology continues to disrupt traditional approaches, and sales professionals find themselves caught between efficiency demands and the need for authentic human connection. Many leaders report that their teams are fatigued, frustrated, and struggling to differentiate in […]
The New Sales Playbook: AI as Your Co-Pilot, Not Your Competitor
There’s a lot of noise right now about artificial intelligence and sales. Some say it’s the beginning of the end for sales reps. Others predict a future where buyers interact only with bots. The truth? AI isn’t your competition — it’s your co-pilot. In fact, when used right, AI doesn’t replace the very things that […]
Coaching the Inner Critic: Neuroscience-Based Strategies to Overcome Self-Doubt
Every leader and team member has an inner voice. Sometimes it is a motivator, offering encouragement and perspective. Other times it becomes a relentless critic, whispering doubts, amplifying insecurities, and undermining confidence. Left unchecked, this inner critic can hold people back from taking risks, sharing ideas, and reaching their full potential. Neuroscience offers important insights […]
Dopamine-Driven Goal Setting: Motivating Change with Neuroscience
If you’ve ever set a big goal — like running a marathon, crushing a sales quota, or finally sticking to that new routine — you know motivation doesn’t always show up when you need it most. But here’s the good news: motivation isn’t magic, it’s chemistry. Specifically, it’s dopamine. Dopamine is often called the brain’s […]
Cognitive Reframing: Coaching Clients Through Perspective Shifts
When clients feel stuck, it’s rarely because they lack skill. More often, it’s because they’re locked into a way of seeing the situation that limits their choices. This is where the power of cognitive reframing comes in. Reframing isn’t about sugarcoating challenges or ignoring reality. It’s about helping clients reinterpret situations in ways that reduce […]
Integrating Mirror Neuron Insights: Fostering Empathy and Connection in Coaching
Integrating Mirror Neuron Insights: Fostering Empathy and Connection in Coaching It happened during a virtual session with a first-time executive client. She was describing a high-stakes meeting where she felt dismissed and unheard. As she recounted the moment, her voice softened, her eyes shifted down, and she paused mid-sentence. I didn’t interrupt. I just mirrored […]
Braintrust 2025 Inc 5000
We’re proud to share some exciting news: Braintrust has been recognized on the prestigious Inc. 5000 list for 2025, honoring the fastest-growing privately held companies in the United States. This achievement reflects our rapid growth, measurable client impact, and unwavering commitment to transforming sales teams into high-performance growth engines. “Our mission has always been to […]
The Science of Neuroplasticity: Designing Coaching Interventions That Stick
The Science of Neuroplasticity: Designing Coaching Interventions That Stick It’s the coaching dream: a client has a breakthrough in session—insight, clarity, energy—and you both leave feeling momentum. But a few weeks later, nothing’s changed. Old behaviors are back. The team is frustrated. The client is frustrated. And you’re left wondering: What happened? Chances are, it […]
NeuroLeadership Principles Every Coach Should Know
NeuroLeadership Principles Every Coach Should Know A VP of HR once said during a coaching debrief, “It’s not that our leaders don’t care. It’s that they don’t understand what’s happening in the brains of their people—or their own.” That statement stuck with me. Because for all the focus on leadership competencies, communication skills, and personality […]
Coaching for Self-Regulation: Techniques to Master Emotional Control
Coaching for Self-Regulation: Techniques to Master Emotional Control A regional sales leader sat across from me, arms crossed, voice tight. “I know I overreacted,” he admitted. “But in the moment, it just took over. I couldn’t stop myself.” He wasn’t talking about a blow-up. It was more subtle than that—an edge in his tone, a […]
