Decision Fatigue: Understanding and Overcoming Its Impact on Buyer Behavior
Decision Fatigue: Understanding and Overcoming Its Impact on Buyer Behavior | Braintrust Home › Blog › Decision Fatigue & Buyer Behavior Behavioral Neuroscience & Selling Decision Fatigue: Understanding and Overcoming Its Impact on Buyer Behavior Zach Strauss Chief Marketing Officer, Braintrust September 1, 2024 6 min read Zach Strauss Chief Marketing Officer, Braintrust 6 min […]
Emotional Contagion
Harnessing Emotional Contagion in Sales: Insights from Behavioral Psychology and Neuroscience | Braintrust Home › Blog › Harnessing Emotional Contagion in Sales Behavioral Neuroscience & Selling Harnessing Emotional Contagion in Sales: Insights from Behavioral Psychology and Neuroscience Zach Strauss Chief Marketing Officer, Braintrust August 3, 2024 7 min read Zach Strauss Chief Marketing Officer, Braintrust […]
Emotion Coaster and the Arcs Within Conversations
Riding the Emotion Coaster: Mastering the Arcs Within Sales Conversations | Braintrust Home › Blog › Riding the Emotion Coaster Behavioral Neuroscience & Selling Riding the Emotion Coaster: Mastering the Arcs Within Sales Conversations Zach Strauss Chief Marketing Officer, Braintrust August 2, 2024 8 min read Zach Strauss Chief Marketing Officer, Braintrust 8 min remaining […]
The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales
The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales | Braintrust Home › Blog › The Science of First Impressions Behavioral Neuroscience & Selling The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales Rob Vujaklija Director of Sales Performance, Braintrust August 1, 2024 9 min read Rob Vujaklija Director […]
From Classrooms to Boardrooms – Part 2
(This post is a continuation of the series started with Part I, here) In the first installment of this series, I reinforced the point that we in the corporate world can learn a lot from teachers and what they do every day, which was thrust upon me when I switched from a Fortune 50 management role […]
Emotional Intelligence & Performance
Are we becoming more emotionally intelligent? Undoubtedly, we are becoming more Artificially Intelligent [thanks, ChatGPT], but how about EQ? When we listen, read, or watch the news, we can find strong evidence that we are, in fact, NOT becoming more emotionally intelligent. When we think of high-quality relationships and performance, how do we leverage decades […]
How To Retain Your Employees During The Great Resignation
At Braintrust, my colleague recently wrote a blog about a misunderstood skill that will help anyone master any conversation – that skill is empathy. Today, we are going to look at this skill through a different lens so as professional communicators we aren’t just speaking it but living it! Over the last several months in […]
Windshield Coaching
Are you a leader? The “Mind what Matters” blog this week is targeted at anyone that has even one person that they are entrusted to lead and develop. Regardless of what industry you are in, what training you’ve had, or what your job description entails, if you are a leader this blog is for you. […]
