Braintrust Logo

Unlocking the Secrets of Non-Verbal Communication

As a professional, you bring years of experience, extensive knowledge, and a deep understanding of your industry to the table. Your professional credibility is undeniable. Yet, when it comes to forging new client relationships or connecting with colleagues, a sense of uncertainty and awkwardness can creep in. If this resonates with you, keep reading. In this entry of Mind What Matters, we’ll explore how to harness non-verbal communication to enhance your interactions and build stronger connections.

 

The Power of Non-Verbal Communication

Albert Mehrabian, a renowned psychologist, introduced the 7-38-55 rule, shedding light on the impact of non-verbal communication. According to this rule, only 7% of communication is based on words, 38% on tone of voice, and a substantial 55% on body language. This underscores the importance of non-verbal cues in conveying our messages and emotions.

 

Understanding Non-Verbal Cues

Non-verbal communication includes a variety of elements:

  • Facial Expressions: Our faces are incredibly expressive and can convey a wide range of emotions. A smile can indicate friendliness, while a frown can signal displeasure or confusion.
  • Body Language: The way we position and move our bodies can reveal much about our feelings. Open body language suggests openness and receptivity, whereas crossed arms might indicate defensiveness.
  • Eye Contact: Maintaining eye contact can demonstrate confidence and interest, while avoiding it can be perceived as disinterest or discomfort.
  • Gestures: Hand movements and other gestures can add emphasis to our words. However, excessive or inappropriate gestures can be distracting.
  • Tone of Voice: The tone, pitch, and volume of our voice can significantly influence how our message is received. A warm tone can create a sense of approachability, while a harsh tone can create barriers.

 

The Neuroscience of Body Language

Neuroscience provides fascinating insights into why body language is so crucial for building trust and connection. When we observe someone’s non-verbal cues, our brain’s mirror neurons activate. These neurons help us empathize with others by emulating their emotions and intentions. For example, when we see someone smile, our mirror neurons fire in a way that makes us feel happier, promoting a sense of connection and trust.

Furthermore, non-verbal communication can trigger the release of oxytocin, often referred to as the “bonding hormone.” Positive body language, such as a genuine smile or open posture, can increase oxytocin levels, enhancing feelings of trust and bonding. Conversely, negative body language can activate the amygdala, the brain’s fear center, leading to feelings of distrust and apprehension.

 

Mehrabian’s Rule in Practice

Mehrabian’s 7-38-55 rule highlights the importance of congruence between verbal and non-verbal communication. When there’s a discrepancy, people tend to believe the non-verbal cues. For instance, if someone says, “I’m fine,” but their tone and body language suggest otherwise, we are more likely to believe their non-verbal signals.

 

Enhancing Your Non-Verbal Communication

Here are three simple tips to become a better non-verbal communicator:

  1. Be Mindful of Your Body Language: Pay attention to your posture, gestures, and facial expressions. Ensure they align with your verbal message. Practice open and positive body language to foster better connections.
  2. Improve Your Eye Contact: Work on maintaining appropriate eye contact during conversations. This shows attentiveness and interest. However, be careful not to overdo it, as excessive eye contact can be perceived as aggressive.
  3. Modulate Your Tone of Voice: Be conscious of your tone, pitch, and volume. A warm, friendly tone can build rapport and trust. Avoid a monotone delivery to keep your audience engaged.


In conclusion, non-verbal communication is a powerful tool that, when used effectively, can enhance your ability to connect with others and convey your message more clearly. By paying attention to facial expressions, body language, eye contact, and tone of voice, and by applying simple techniques to improve these aspects of communication, you can become a more effective and empathetic communicator. Remember, actions often speak louder than words, and mastering non-verbal communication can lead to more meaningful and successful interactions in all areas of your life. Visit Braintrust today to learn more about communicating with more purpose, power, and impact

Related Posts

Rotating Ball Icon