How to Leverage Social Media for Sales Success
Social media has completely reshaped the way businesses connect with their customers, offering an unprecedented platform for sales professionals to reach and engage with potential clients. With billions of active users across various platforms, the potential for driving sales success through social media is vast. In this blog, we’ll explore how you can harness the […]
The Neuroscience of Value Perception: How to Communicate Value Effectively
The Neuroscience of Value Perception: How to Communicate Value Effectively In the competitive landscape of B2B sales, the ability to effectively communicate value can be the deciding factor in winning or losing a deal. Understanding the neuroscience behind value perception offers powerful insights into how sales professionals can craft messages that resonate deeply with their […]
Staying Connected in a “Working from Home” World
At Braintrust, we’re all about building and maintaining connections. But what if you work from home? After all, post-pandemic numbers show up to 17.9% of the American workforce works from the comfort of their own home. Working remotely has become a staple in my life, and I’ve found a multitude of ways to eliminate that […]
The Relationship Between Birth Order and Your Communication Style
Reflecting on my childhood, I recall those summer days when I pedaled my bike alongside neighborhood friends, feeling the sun beat down as we raced down the street. In those moments, I found myself naturally taking charge, not just in our bike races, but also in the games we played. Whether it was creating the […]
Rise and Shine! The Science Behind Waking Up Early
In a world that often glorifies the hustle and bustle, people are catching onto the benefits of waking up early. Science has revealed a myriad of reasons why rising with the sun can set the tone for a more productive and fulfilling day. At the heart of the science is the concept of circadian rhythms, […]
Communication Across the Seven Seas
With three days’ notice and two suitcases by my side, I flew to Tampa, Florida in December of 2022 to begin rehearsing for a world cruise. I was told I’d be learning four major production shows, two smaller shows, and with those came a new title: Cruise Ship Production Vocalist. The Regent Seven Seas Splendor; […]
Just Sing
Why do we sometimes struggle to implement new ideas, even after we’ve studied and learned them? I attended the Belmont University School of Music from 2014-2018, and spent every day in class from 8 in the morning to 8 in the evening. Weekends involved masterclasses with out-of-town industry professionals, and even with all this, students […]