Mind What Matters

Insights on selling, leading, and the neuroscience behind both.

Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

Trust First, Then Teach: The Brain’s Sequence for Learning in Coaching There’s a moment that

The Burnout Barrier: Recognizing and Resetting Before Sales Performance Slips It rarely starts with a

Why Your Coaching Culture Isn’t Sticking A company rolls out a coaching initiative. The leadership

The Silent Influencers: How Microexpressions Impact Sales Outcomes There are moments in every sales conversation

The Hidden Cost of Ignoring Emotion in Coaching Conversations In the pursuit of productivity, efficiency,

How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy In a world where

Emotional Intelligence: A Quick Overview