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Mind What Matters

Insights on selling, leading, and the neuroscience behind both.

Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

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Developing the Next Generation of Leaders: Strategies for Internal Succession Planning

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Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
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The Barriers to Change

Business professionals shaking hands, symbolizing partnership and collaboration in sales leadership and enablement.
Braintrust | The Neuroscience of Social Proof: Using Testimonials to Drive Conversions Image Alt

Great Leadership: Connection or Credibility?

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The Brain Chemistry of Trust

Silhouette of a person lifting a child against a sunset backdrop, symbolizing family and connection, relevant to themes of personal growth and leadership development.
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How Adopting From India Reinforced My “Why”

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Cognitive Biases in the Sales Conversation

Person using a tablet to access digital resources related to sales enablement and leadership development, with a coffee cup in the foreground.
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Are You Getting Left Behind? The B2B Social Selling Wave

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Neuroscience and Sales? Really?

Hand holding a smartphone, emphasizing technology's role in sales enablement and leadership development.
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5 Reasons Your Employees Aren’t Listening To You

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The 3 Irrefutable Elements of Sales Growth

Braintrust | The Neuroscience of Social Proof: Using Testimonials to Drive Conversions
Braintrust | The Neuroscience of Social Proof: Using Testimonials to Drive Conversions Image Alt

Neuroscience: You Don’t Make a Sale Without It

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The 5 Bad Habits Every Sales Leader Must Break – Immediately

Braintrust | The Neuroscience of Social Proof: Using Testimonials to Drive Conversions
Braintrust | The Neuroscience of Social Proof: Using Testimonials to Drive Conversions Image Alt

The Power of Vulnerability in Connection

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