Mind What Matters

Insights on selling, leading, and the neuroscience behind both.

Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

From Awareness to Action: Using Mindfulness to Enhance Coaching Outcomes | Braintrust Home › Blog

NeuroAnchoring in Coaching: How to Create Lasting Behavioral Change | Braintrust Home › Blog ›

Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall | Braintrust Home › Blog ›

Building Cognitive Resilience: Coaching Techniques to Strengthen Mental Toughness | Braintrust Home › Blog ›

The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals | Braintrust Home ›

Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations | Braintrust Home › Blog

Developing the Next Generation of Leaders: Strategies for Internal Succession Planning