Mind What Matters
Insights focused around sales enablement and leadership development.

Solutions – Who is the HERO in your customer conversation?
Mastering the Customer Conversation Ok, here it comes. If you go to the movies or

Anchors Away – How Your Subconscious Reference Points Drive Your Buying Behavior!
Mastering the Customer Conversation Hang on everybody. We are heading into the whirlwind of the

You’ve Got Problems? – Well, I’ve Got Watches!
Mastering the Customer Conversation If you have been to New York City at any point

Objectives – The 6:00 AM Question!
Mastering the Customer Conversation Have you ever asked yourself a simple question? What does my

Trust – A Key To Relationships!
Mastering the Customer Conversation I want to share a recent experience with you. I recently

Driving Change – Understanding Your Why!
In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar
Sales Habit Formation: Making Change Last
Sales Habit Formation: Making Change Last

