Mind What Matters

Insights on selling, leading, and the neuroscience behind both.

Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

Let’s start by identifying what a “Good” customer question is… A “Good” question is effective

This morning I was at my desk working on a “heads down” project. You know

Once there was a business professional who was highly trained to communicate with product or

What is a wake-up call? When you consider it, there are many different types. According

Last weekend, we, along with a group of our dearest friends, decided to spend a

As I write this blog, it is a cold winter morning in the Midwest. For

Emotional Intelligence: A Quick Overview