Mind What Matters

Insights focused around sales enablement and leadership development.

Mastering the Customer Conversation Have you ever asked yourself a simple question? What does my

Mastering the Customer Conversation I want to share a recent experience with you. I recently

In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar

Humans love visuals. Why do you think feature-length films and video streaming services are so

[When I was back in corporate America, I remember moving from one role to the

Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative,

The Neuroscience of Buyer Trust: How to Win Before the Pitch Begins