Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

Emotion Coaster and the Arcs Within Conversations
Riding the Emotion Coaster: Mastering the Arcs Within Sales Conversations | Braintrust Home › Blog

The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales
The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales | Braintrust Home

Unlocking the Secrets of Non-Verbal Communication
Unlocking the Secrets of Non-Verbal Communication | Braintrust Home › Blog › Non-Verbal Communication Behavioral

The Role of Data in Sales: How to Use Analytics to Drive Sales Decisions
The Role of Data in Sales: How to Use Analytics to Drive Sales Decisions |

The Role Leaders Play in Employee Development Planning
The Role Leaders Play in Employee Development Planning | Braintrust Home › Blog › The

Lighting Up Your Enterprise Sales Training: Lessons from Fireworks and the 4th of July
Lighting Up Your Enterprise Sales Training: Lessons from Fireworks and the 4th of July |
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning


