Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

Anchors Away – How Your Subconscious Reference Points Drive Your Buying Behavior!
Mastering the Customer Conversation Hang on everybody. We are heading into the whirlwind of the

You’ve Got Problems? – Well, I’ve Got Watches!
Mastering the Customer Conversation If you have been to New York City at any point

Objectives – The 6:00 AM Question!
Mastering the Customer Conversation Have you ever asked yourself a simple question? What does my

Trust – A Key To Relationships!
Mastering the Customer Conversation I want to share a recent experience with you. I recently

Driving Change – Understanding Your Why!
In our training sessions at Braintrust, we often show a picture that illustrates a caterpillar

How to Use Visual Storytelling in Your Sales Calls
Humans love visuals. Why do you think feature-length films and video streaming services are so
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview