For the second consecutive year, Braintrust has been named to Selling Power Magazine's list of Top Sales Training Companies. The recognition reflects something Braintrust's clients have been saying for years: when a methodology is grounded in how the brain actually makes decisions, the results don't just look compelling in a presentation — they hold up where it counts, in the field.
A Second Year on Selling Power's List
MASON, Ohio, May 18, 2024. Braintrust announced its inclusion on Selling Power's 2024 List of Top Sales Training Companies, marking back-to-back recognition on one of the most widely referenced evaluation resources for CROs, sales VPs, and enablement leaders vetting training partners.
Braintrust Founder and CEO Jeff Bloomfield put the recognition in perspective: "We are honored to be included in Selling Power's list of Top Sales Training Companies for 2024. Ironically, we find companies aren't typically looking for more sales training. They are looking for innovative approaches to customer engagement that create deeper, more meaningful relationships that ultimately lead to enduring results."
That distinction matters. The firms that earn a place on this list aren't simply delivering curriculum. They're helping organizations change how their people show up in front of customers — consistently, at scale, in a way that holds past the workshop debrief.
What the Selection Process Actually Measures
Making Selling Power's list isn't a nomination-based process. The editorial team evaluates applicants across four substantive categories, each designed to separate companies doing meaningful work from those selling packaged content that rarely translates back to quota attainment.
- Depth and breadth of training programs offered: How comprehensive is the methodology? Does it address the full arc of a commercial team's development or just one moment in the sales cycle?
- Innovative offerings: Is the company advancing the field through novel methodology, delivery approaches, or the application of emerging behavioral science?
- Contributions to the sales training market: Does the company add to the body of knowledge in a way that benefits the profession broadly?
- Strength of client satisfaction and overall client feedback: For the satisfaction portion, the Selling Power team directly surveyed and considered feedback from nearly 300 clients of the companies that applied.
That last criterion is the hardest to manufacture. It requires actual clients to say, on record, that the program produced results worth reporting. No amount of polished positioning compensates for clients who can't describe a tangible outcome.
Clients Speak: The Results Are Real
The client feedback Selling Power gathered painted a consistent picture. Across industries and organizational sizes, the themes that emerged weren't about content quality or trainer professionalism in isolation. They were about outcomes.
"When we did deploy their process and training, it was flawless in execution and the sales teams were excited about the methodology and applying it to their customer accounts. We achieved compelling ROI."
"Outstanding strategic partner: way beyond a sales training content provider but an end-to-end solution for developing and enabling commercial teams to be successful, driving business through skills development."
"Their program is built on an ethical philosophical foundation linked to a clear understanding of human behavior."
"They are great to work with and extremely beneficial to our team in developing skillsets around holding difficult conversations and learning more about themselves and their clients through understanding and recognizing behavioral styles."
What ties these responses together is the phrase "end-to-end." Clients aren't describing a workshop they attended. They're describing a partner who helped them rethink how their commercial teams communicate, and what that change produced across the organization.
Breaking Out of the Traditional Training Mindset
The sales training industry has a well-documented problem. Research across the broader enablement field consistently shows that most training content isn't retained meaningfully beyond 90 days, and a significant portion never makes it into field behavior at all. The root cause is almost always the same: content is designed to be taught, not internalized.
Bloomfield's framing in his public statement cuts to the center of why Braintrust approaches the problem differently. Companies aren't looking for more training. They're looking for behavior change that holds. "With NeuroSelling, our clients love breaking out of the traditional sales training mindset and begin communicating in a way that is customer-focused, personally authentic, and drives immediate impact that's replicated across their organization."
Customer-focused. Personally authentic. Replicated across the organization. Those three outcomes describe the gap most training programs fail to close: the distance between what a rep learns in a room and what they actually do in a high-stakes conversation with a decision-maker who controls budget.
The difference between training that decays and methodology that sticks is almost never about content quality. It's about whether the framework gives reps a durable mental model for how buyers actually think, one they can apply instinctively rather than consciously recall under pressure.
How NeuroSelling Changes the Conversation
NeuroSelling is Braintrust's flagship sales methodology, built on the applied neuroscience of how people actually make buying decisions. The framework gives commercial teams a repeatable way to engage buyers at the level where trust forms and decisions get made, not just at the level of feature-benefit logic.
The core insight is that buying decisions aren't primarily rational. The parts of the brain that control trust, emotional connection, and pattern recognition are faster and more powerful than the analytical centers that weigh comparative business cases. A sales rep who understands this builds fundamentally different conversations: ones that earn trust early, connect to what actually matters to the buyer, and create the conditions where "yes" becomes a natural next step rather than a negotiated outcome.
NeuroSelling isn't a script. It's a communication framework. That distinction is why clients consistently describe the methodology as "personally authentic" — it doesn't replace a rep's natural style; it makes that style more effective by aligning it with how buyer brains work. The rep stays the rep. The conversation changes.
The Broader Impact: Sales, Coaching, and Collaboration
Braintrust's recognition in the sales training space sits inside a broader set of programs designed to change how organizations communicate at every level. NeuroSelling addresses customer conversations. NeuroCoaching addresses how managers develop their people. NeuroCollaboration addresses how cross-functional teams work together when the stakes are high.
The architecture reflects something important about how enterprise performance actually improves. A sales rep can internalize a better way to open a discovery call, but if their manager doesn't know how to reinforce the skill, the behavior fades. If the rest of the organization doesn't communicate with clarity and trust, the customer experience becomes inconsistent even after the rep does their job well.
Clients who described being "transformed into a sales powerhouse" or noted improvements in "holding difficult conversations" were describing outcomes that only emerge when behavior change propagates through the full organization, not just through the sales team in isolation.
What This Means for Sales Leaders Evaluating Partners
Selling Power's annual list exists specifically to help CROs, sales VPs, and enablement leaders cut through vendor noise when selecting training partners. The magazine's editors frame the list as a tool to help commercial leaders "find the right sales training partner to help salespeople succeed in the current business environment."
For a leader trying to determine whether a methodology will actually move the number, two questions matter above everything else. First, is the underlying framework sound? Does it explain behavior change in a way that's actionable at the rep level, not just persuasive in a vendor presentation? Second, does client feedback describe outcomes or just sentiment? "Amazing team" is a starting point. "We achieved compelling ROI" and "it was flawless in execution" are the signals that should anchor a serious evaluation.
Braintrust's second consecutive appearance on Selling Power's list suggests both questions have strong answers. The methodology is grounded in applied neuroscience with a track record of field-level adoption. The client base is willing to describe specific outcomes, under survey conditions, at scale.
If you're evaluating sales training partners for your organization, start a conversation with the Braintrust team. The right place to begin is with your biggest barrier to consistent sales performance, not with a product catalog.
