How to Get Prospects to Say YES In More Conversations
I don’t know about you, but when given a choice to root for the underdog or the 5-time champion, I’m pulling for the underdog. As a matter of fact, a recent survey found that 88.1% of people will root for the underdog when given the choice. This happens in sports, with our favorite movies, novels, […]
How To Retain Your Employees During The Great Resignation
At Braintrust, my colleague recently wrote a blog about a misunderstood skill that will help anyone master any conversation – that skill is empathy. Today, we are going to look at this skill through a different lens so as professional communicators we aren’t just speaking it but living it! Over the last several months in […]
The Question To Finish All Conversations
Sometimes, one question can change the entire dynamic of a conversation by eliciting information that otherwise would have been left unsaid or missed. If you have ever heard the statement, “Finish Strong” then this particular article will apply well to you. In my years of teaching questions inside both Customer Support and Sales Teams, so […]
How To Prospect for Leads Correctly on Linkedin
It is safe to say that the world we live in is becoming more and more digital. In fact due to Covid over 90% of B2B Organizations have transitioned to a virtual sales model but yet despite this 76% of Sales reps have reported that virtual selling is less effective than face to face*. (*McKinsey […]
How To Effectively Eliminate Price As An Objection
Early in my investment sales career, I worked for a mutual fund company that had become the darling of investors and advisors because of the strong short and long-term performance of one of its funds. Our investing style was quite unique because we had a very concentrated portfolio of companies (compared to most of our […]
This Misunderstood Skill Will Help You Master Any Conversation
Although I didn’t know it at the time, I started a “sales career” when I entered the fitness industry in my mid 20’s. I began my career as a personal trainer at a high-end fitness center on the Upper Westside of Manhattan, New York, and after many hours on the job I reached a master-level […]
The One Question to Ask When Your Prospect Says “No”
Have you ever had a prospect say “no” before you even explain who you are and what you do? Saying no, especially if they did not initiate the conversation, is human nature. Most of the time they don’t even know what they are saying no to. Typically, an instant “no” happens because you are […]
Relational Climate Change – No Longer Optional
The world is fighting for talent and what a mistake it is to lose talent based on having mediocre coaches in your organization. Just like climate change, we can impact the relational climate with our relationships, and the best part is…it can be taught. You can’t listen to the news without hearing about climate change […]
Why Companies are Failing to Duplicate Great Sales Professionals
Last month, Indeed put out a list of the main characteristics that make up a great salesperson. They make the statement that, “It’s said that it takes a unique type of personality to succeed in sales, possessing most of if not all the following characteristics.” The list they compiled was composed of the […]
Why Sales Teams Are Struggling to Perform in 2021
Over the last year, 2 dominant themes have surfaced for most businesses; almost regardless of industry. First is supply chain issues worldwide and the impact on ordering and logistically receiving raw materials and products. The second is people, in particular, hiring, developing, and retaining staffing. The global pressure to find not just employees, but good […]
