The Role of Oxytocin in Customer Loyalty: Building Bonds That Last

Brain illustration highlighting oxytocin molecules, representing the neuroscience of customer loyalty and emotional bonding in sales.

The Role of Oxytocin in Customer Loyalty: Building Bonds That Last | Braintrust Home › Blog › The Role of Oxytocin in Customer Loyalty Behavioral Neuroscience & Selling The Role of Oxytocin in Customer Loyalty: Building Bonds That Last Sam Barry SVP of Sales, Braintrust July 23, 2025 4 min read Sam Barry SVP of […]

Staying Out of the ICU: Intensive Conversations Unit

Doctor discussing critical health issues with patient in hospital setting, emphasizing the importance of communication in leadership and coaching.

Staying Out of the ICU: Intensive Conversations Unit | Braintrust Home › Blog › Staying Out of the ICU NeuroCoaching & Leadership Development Staying Out of the ICU: Intensive Conversations Unit Dan Docherty Chief Coaching Officer, Braintrust July 22, 2025 6 min read Dan Docherty Chief Coaching Officer, Braintrust 6 min remaining Connect on LinkedIn […]

Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch

Man in a suit displaying contrasting microexpressions, illustrating subtle emotional cues relevant to sales communication and buyer psychology.

Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch | Braintrust Home › Blog › Microexpressions in Sales Behavioral Neuroscience & Selling Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch Sam Barry SVP of Sales, Braintrust July 21, 2025 5 min read Sam Barry SVP of Sales, Braintrust 5 min remaining Connect […]

Leveraging the Peak–End Rule: Become a Seller That Leaves a Lasting Impression

Golden trophy on rocky peak against a sunset backdrop, symbolizing achievement and success in sales and leadership.

Leveraging the Peak-End Rule: Become a Seller That Leaves a Lasting Impression | Braintrust Home › Blog › Leveraging the Peak-End Rule Behavioral Neuroscience & Selling Leveraging the Peak-End Rule: Become a Seller That Leaves a Lasting Impression Rob Vujaklija Director of Sales Performance, Braintrust July 17, 2025 7 min read Rob Vujaklija Director of […]

Coaching in Uncertainty: How to Help Clients Navigate Change, Ambiguity, and Stress

Compass on rocky terrain with directional signs, symbolizing guidance in uncertainty and change, relevant to coaching and leadership development.

Coaching in Uncertainty: How to Help Clients Navigate Change, Ambiguity, and Stress | Braintrust Home › Blog › Coaching in Uncertainty NeuroCoaching & Leadership Development Coaching in Uncertainty: How to Help Clients Navigate Change, Ambiguity, and Stress Dan Docherty Chief Coaching Officer, Braintrust July 16, 2025 9 min read Dan Docherty Chief Coaching Officer, Braintrust […]

The Brain on Story: Structuring Case Studies to Activate Neural Engagement

Case study document on wooden table with brain illustration, book icon, and clipboard with graph, symbolizing storytelling in sales and neuroscience engagement.

The Brain on Story: Structuring Case Studies to Activate Neural Engagement | Braintrust Home › Blog › The Brain on Story Behavioral Neuroscience & Selling The Brain on Story: Structuring Case Studies to Activate Neural Engagement Rob Vujaklija Director of Sales Performance, Braintrust July 15, 2025 4 min read Rob Vujaklija Director of Sales Performance, […]

Emotional Intelligence: A Quick Overview

Business professional contemplating emotional intelligence, with brain illustration featuring emotions and ideas, laptop on desk, and motivational symbols in background.

Emotional Intelligence: A Deep Dive Into the Most Valuable Leadership Skill | Braintrust Home › Blog › Emotional Intelligence: A Deep Dive Into the Most Valuable Leadership Skill NeuroCoaching & Leadership Development Emotional Intelligence: A Deep Dive Into the Most Valuable Leadership Skill Dan Docherty Chief Coaching Officer, Braintrust July 14, 2025 9 min read […]

Emotional Economics: How Feelings Influence Purchase Decisions

Emotional Economics: How Feelings Influence Purchase Decisions

Emotional Economics: How Feelings Influence Purchase Decisions | Braintrust Home › Blog › Emotional Economics: How Feelings Influence Purchase Decisions Behavioral Neuroscience & Selling Emotional Economics: How Feelings Influence Purchase Decisions Rob Vujaklija Director of Sales Performance, Braintrust July 9, 2025 10 min read Rob Vujaklija Director of Sales Performance, Braintrust 10 min remaining Connect […]

Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos

Woman engaging in virtual sales conversation on laptop, discussing cognitive biases in remote demos, with a male speaker visible on screen.

Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos | Braintrust Home › Blog › Virtual Selling Mastery: Cognitive Biases in Remote Demos Behavioral Neuroscience & Selling Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos Rob Vujaklija Director of Sales Performance, Braintrust July 9, 2025 7 min read Rob Vujaklija Director of Sales Performance, […]

Change Barriers: What Are They and How to Avoid Them

Man and woman engaged in a coaching conversation, discussing change barriers in a professional setting, with a laptop and notepad on the table.

Change Barriers: What Are They and How to Avoid Them | Braintrust Home › Blog › Change Barriers: What Are They and How to Avoid Them Behavioral Neuroscience & Leadership Change Barriers: What Are They and How to Avoid Them Dan Docherty Chief Coaching Officer, Braintrust July 9, 2025 4 min read Dan Docherty Chief […]