The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals
The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals | Braintrust Home › Blog › The Scarcity Effect Behavioral Neuroscience & Selling The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals Rob Vujaklija Director of Sales Performance, Braintrust June 23, 2025 7 min read Rob Vujaklija Director of Sales Performance, Braintrust […]
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations | Braintrust Home › Blog › Anchoring and Adjustment in Pricing Behavioral Neuroscience & Selling Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations Rob Vujaklija Director of Sales Performance, Braintrust June 18, 2025 9 min read Rob Vujaklija Director of Sales Performance, Braintrust […]
Neural Triggers of Trust: Building Buyer Confidence from First Contact
Neural Triggers of Trust: Building Buyer Confidence from First Contact | Braintrust Home › Blog › Neural Triggers of Trust Behavioral Neuroscience & Selling Neural Triggers of Trust: Building Buyer Confidence from First Contact Rob Vujaklija Director of Sales Performance, Braintrust June 16, 2025 6 min read Rob Vujaklija Director of Sales Performance, Braintrust 6 […]
What Sellers Are Taught to Say Isn’t What Buyers Actually Hear
What Sellers Are Taught to Say Isn’t What Buyers Actually Hear | Braintrust Home › Blog › What Sellers Are Taught to Say NeuroSelling & Sales Performance What Sellers Are Taught to Say Isn’t What Buyers Actually Hear Rob Vujaklija Director of Sales Performance, Braintrust June 4, 2025 9 min read Rob Vujaklija Director of […]
Sales Habit Formation: Making Change Last
Sales Habit Formation: Making Change Last | Braintrust Home › Blog › Sales Habit Formation NeuroSelling & Sales Enablement Sales Habit Formation: Making Change Last Rob Vujaklija Director of Sales Performance, Braintrust May 22, 2025 6 min read Rob Vujaklija Director of Sales Performance, Braintrust 6 min remaining Connect on LinkedIn Rob Vujaklija Director of […]
The Burnout Barrier: Recognizing and Resetting Before Sales Performance Slips
The Burnout Barrier: Recognizing and Resetting Before Sales Performance Slips | Braintrust Home › Blog › The Burnout Barrier NeuroSelling & Sales Performance The Burnout Barrier: Recognizing and Resetting Before Sales Performance Slips Rob Vujaklija Director of Sales Performance, Braintrust May 20, 2025 4 min read Rob Vujaklija Director of Sales Performance, Braintrust 4 min […]
The Silent Influencers: How Microexpressions Impact Sales Outcomes
The Silent Influencers: How Microexpressions Impact Sales Outcomes | Braintrust Home › Blog › The Silent Influencers Behavioral Neuroscience & Selling The Silent Influencers: How Microexpressions Impact Sales Outcomes Rob Vujaklija Director of Sales Performance, Braintrust May 14, 2025 4 min read Rob Vujaklija Director of Sales Performance, Braintrust 4 min remaining Connect on LinkedIn […]
How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy
How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy | Braintrust Home › Blog › How Oxytocin Impacts the Buyer’s Brain Behavioral Neuroscience & Selling How Oxytocin Impacts the Buyer’s Brain: Creating Connection Without Being Pushy Rob Vujaklija Director of Sales Performance, Braintrust May 12, 2025 8 min read Rob Vujaklija Director of […]
Practicing Gratitude in Sales: The Unexpected Driver of Long-Term Growth
Practicing Gratitude in Sales: The Unexpected Driver of Long-Term Growth | Braintrust Home › Blog › Practicing Gratitude in Sales Behavioral Neuroscience & Selling Practicing Gratitude in Sales: The Unexpected Driver of Long-Term Growth Rob Vujaklija Director of Sales Performance, Braintrust May 9, 2025 5 min read Rob Vujaklija Director of Sales Performance, Braintrust 5 […]
Emotional Arcs in Sales Conversations: How to Guide the Buyer Journey with Intentional Shifts
Emotional Arcs in Sales Conversations: How to Guide the Buyer Journey with Intentional Shifts | Braintrust Home › Blog › Emotional Arcs in Sales Conversations Behavioral Neuroscience & Selling Emotional Arcs in Sales Conversations: How to Guide the Buyer Journey with Intentional Shifts Rob Vujaklija Director of Sales Performance, Braintrust April 28, 2025 8 min […]
