Checklists – A Powerful Tool for Change and Execution
“Boost – Check – Change – Check – Rich – Hot – Both – Try Start – No Start – Mayday – Mayday – Mayday – Land The Plane”. For those of you that have taken flying lessons, you will fondly recognize this or some form of it. It is what we, in the […]
Gaining Commitment – It starts at the beginning
If you Google “Trusted Advisor” for sales, you would find all types of blogs, articles, and buzz around these two seemingly simple words. Let’s take a second and breakdown the words “Trusted Advisor” according to the Oxford Dictionary: Trust – assumed reliance on the character, ability, strength, or truth of someone or something. One in […]
Barriers: Don’t Fear the Orange Barrels
I remember years ago driving home to Ohio with my family after a beautiful vacation in Hilton Head, SC. The music was playing, the windows were down, everyone had their nice bronze tan, and we were cruising along as we entered the mountain phase of the trip. Suddenly, I look up and there it was […]
Value Clarity: Beware of Knowledge Dumping
Mastering the Customer Conversation It’s hard to believe, but 30 years ago (this May) I was graduating from Miami University in beautiful Oxford, OH. After graduation, I had the fortunate opportunity at the age of 21 to enter the Pharmaceutical Industry as a territory manager. Have you ever received an opportunity where you felt the […]
New Year, New You? How Peloton Changed My Perspective
]Mastering the Customer Conversation On January 8, I received a great e-mail from Apple titled, “Keep Your New Year’s Resolutions – you’ve got goals for 2020. We’ve got apps that can help you reach them.” Thanks, Apple! Then I began to wonder why this email came out on January 8th instead of the last week […]
Anchors Away – How Your Subconscious Reference Points Drive Your Buying Behavior!
Mastering the Customer Conversation Hang on everybody. We are heading into the whirlwind of the holiday frenzy over the next 30 days. Sources report that the craziness actually begins in September! Let’s be honest, in the US, we really have two new non-official holidays in this country – “Black Friday” and “Cyber Monday.” The holiday […]
You’ve Got Problems? – Well, I’ve Got Watches!
Mastering the Customer Conversation If you have been to New York City at any point in your life, you can probably close your eyes and visualize the food and merchandising street vendors as you walk through the streets and maneuver around the traffic, beeping horns, smoke coming up from the streets, and the constant scaffolding […]
How to Use Visual Storytelling in Your Sales Calls
Humans love visuals. Why do you think feature-length films and video streaming services are so popular? When storytelling is presented in a visual medium, something changes in the human brain that fires on all cylinders and activates areas deep within our brain that allow us to deeply process information. Storytelling in sales and marketing is […]
3 Reasons Sales Leaders Are Losing Their Jobs
[When I was back in corporate America, I remember moving from one role to the next in order to learn as much as possible and “climb” my way up the corporate ladder. I’d move from the field to marketing, to sales management, back to marketing, then to a higher level of sales leadership, all the […]
The “My Why” Story
Everyone likes a good storyteller, right? As humans, we are drawn into a great narrative, and if executed correctly, great things can happen. What about in sales? Why not tell your customer a great story about someone other than yourself, in order to build trust along the sales journey? In this episode, Jeff discusses: The science […]
